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  1. The herbal medicine we live by?

    Article • Journal of Asian Pacific Communication, March 2026, John Benjamins

    Dr. Bahtiar Mohamad

  2. Do Firm-Created Contents on Social Media Enhance Brand Equity and Consumer Response Among Consumers of Automotive Brands?

    Article • Journal of Promotion Management, May 2019, Taylor & Francis

    Dr. Bahtiar Mohamad

  3. Advertising appeals and Malaysian culture norms: Scale content validation

    Article • Journal of Asian Pacific Communication, January 2018, John Benjamins

    Hassan Abu Bakar, Dr. Bahtiar Mohamad, Dr. Syed Hassan Raza

  4. Towards measuring internal crisis communication

    Article • Journal of Asian Pacific Communication, January 2018, John Benjamins

    Dr. Bahtiar Mohamad, Adamu Abbas Adamu , Adamu Abbas Adamu

  5. Strategic Communication: Beyond nation cultural adaption, images and identity

    Article • Journal of Asian Pacific Communication, January 2018, John Benjamins

    Hassan Abu Bakar, Dr. Bahtiar Mohamad

  6. Antecedents and Consequences of Corporate Communication Management (CCM): An Agenda for Future Research

    Article • The Bottom Line, January 2018, Emerald

    Dr. Bahtiar Mohamad

  7. Corporate communication and strategic management: history, operational concept and integration

    Article • January 2018, Atlantis Press

    Dr. Bahtiar Mohamad

  8. Student Athletes’ Perception of Female Models in Sports Advertisements

    Article • Asian Social Science, September 2017, Canadian Center of Science and Education

    Dr. Bahtiar Mohamad

  9. Corporate Identity Management and Employee Brand Support: Enhancing Marketisation in Higher Education Sector

    Article • Jurnal Komunikasi Malaysian Journal of Communication, September 2017, Penerbit Universiti Kebangsaan Malaysia (UKM Press)

    Dr. Bahtiar Mohamad

  10. News Authorship and News Sources: Impacts on Environmental Coverage in The Nigerian Press

    Article • Jurnal The Messenger, July 2017, Universitas Semarang

    Dr. Bahtiar Mohamad

  11. Preface - Communication: Beyond Nation Cultural Adaption, Images and Identity

    Article • SHS Web of Conferences, January 2017, EDP Sciences

    Dr. Bahtiar Mohamad

  12. Relationships between the Advertising Appeal and Behavioral Intention: The Mediating role of the Attitude towards Advertising Appeal

    Article • SHS Web of Conferences, January 2017, EDP Sciences

    Dr. Syed Hassan Raza, Dr. Bahtiar Mohamad

  13. Determinants of Community Involvement: A Review of Literature and New Hypotheses

    Article • SHS Web of Conferences, January 2017, EDP Sciences

    Dr. Bahtiar Mohamad

  14. Youth Online Political Participation: The Role of Facebook Use, Interactivity, Quality Information and Political Interest

    Article • SHS Web of Conferences, January 2017, EDP Sciences

    Dr. Bahtiar Mohamad, Shamsu Dauda Abdu

  15. Matter of Similarity and Dissimilarity in Multi-Ethnic Society: A Model of Dyadic Cultural Norms Congruence

    Article • SHS Web of Conferences, January 2017, EDP Sciences

    Dr. Bahtiar Mohamad

  16. The Attitude of Egyptian Arabic Speakers Towards Standard Arabic and Egyptian Arabic

    Article • Advanced Science Letters, December 2016, American Scientific Publishers

    Dr. Bahtiar Mohamad

  17. The Quality of Recalling Semantic Units: A Phenomenon of Dementia

    Article • Advanced Science Letters, December 2016, American Scientific Publishers

    Dr. Bahtiar Mohamad, παντελία κάραλη

  18. Javanese Language Prosody of Yogyakarta

    Article • Advanced Science Letters, December 2016, American Scientific Publishers

    Dr. Bahtiar Mohamad

  19. The Relationship Between Jipang and Pajang in the Oral Tradition: Between History and Memory

    Article • Advanced Science Letters, December 2016, American Scientific Publishers

    Dr. Bahtiar Mohamad

  20. Lexical Choices as the Representation of Convenience Shifting from Mother Tongue to Second Language

    Article • Advanced Science Letters, December 2016, American Scientific Publishers

    Dr. Bahtiar Mohamad

  21. Guest Editors’ Message

    Article • August 2016, Cognitive-crcs

    Dr. Bahtiar Mohamad

  22. Corporate Identity Management (CIM) Model in Malaysian Higher Education Sector: Literature Review and Hypothesis Development

    Article • August 2016, Cognitive-crcs

    Dr. Bahtiar Mohamad

  23. Intrinsic Work Values on Building ASEAN’s Future Workforce: A Comparison between Malaysia, Thailand and Indonesia

    Article • August 2016, Cognitive-crcs

    Dr. Bahtiar Mohamad

  24. Impacts of Attitude towards Online Banner Advertisement on Brand Awareness: Insight from Persuasive Hierarchy Model

    Article • Mediterranean Journal of Social Sciences, May 2016, De Gruyter

    Dr. Bahtiar Mohamad

  25. Relationships Differentiation: Cross-ethnic Comparisons in the Malaysian Workplace

    Article • Journal of Intercultural Communication Research, February 2016, Taylor & Francis

    Dr. Bahtiar Mohamad, Hassan Abu Bakar

  26. Expatriate Adjustment: Validating Multicultural Personality Trait among Self-initiated Academic Expatriates

    Article • Procedia - Social and Behavioral Sciences, November 2014, Elsevier

    Dr. Bahtiar Mohamad

  27. Communicating Effectively the Lifelong Blue Print and its Demands to Improve Open Distance Learning (ODL) Ergonomics

    Article • Procedia - Social and Behavioral Sciences, November 2014, Elsevier

    Dr. Bahtiar Mohamad

  28. Preface: Communication, Empowerment and Governance: The 21st Century Enigma

    Article • Procedia - Social and Behavioral Sciences, November 2014, Elsevier

    Dr. Bahtiar Mohamad

  29. Factors Influencing the Quality of e-Services on Hospital Information System (HIS) in Malaysia

    Article • Procedia - Social and Behavioral Sciences, November 2014, Elsevier

    Dr. Bahtiar Mohamad

  30. Corporate Communication Management (CCM) and Organisational Performance: A Review of the Current Literature, Conceptual Model and Research Propositions

    Article • Procedia - Social and Behavioral Sciences, November 2014, Elsevier

    Dr. Bahtiar Mohamad

  31. LMX quality, supervisory communication and team‐oriented commitment

    Article • Corporate Communications An International Journal, January 2009, Emerald

    Hassan Abu Bakar, Dr. Bahtiar Mohamad

  32. Superior–Subordinate Communication Dimensions and Working Relationship: Gender Preferences in a Malaysian Organization

    Article • Journal of Intercultural Communication Research, March 2007, Taylor & Francis

    Hassan Abu Bakar, Dr. Bahtiar Mohamad