All Stories

  1. DEI and Discrimination in the Marketing Industry: Exploring the Lived Experiences in the Workplace. Evidence From Western Australia
  2. Enhancing Marketing Students’ Indigenous Cultural Competencies Through a Decolonisation and Authentic Assessment Approach
  3. On the Path to Decolonizing Health Care Services: The Role of Marketing
  4. Co-designing a multi-criteria approach to ranking hazards to and from Australia’s emerging offshore blue economy
  5. Entrepreneurial strategy-making, corporate entrepreneurship preparedness and entrepreneurial sales actions: Improving B2B sales performance
  6. Managing digital assets on death and disability: An examination of the determinants of digital asset planning literacy
  7. Binge drinking: A review and research agenda
  8. More than words can say: a multimodal approach to understanding meaning and sentiment in social media
  9. Lifting the curtain on cultural values, materialism and luxury consumption: Evidence from Jordan
  10. Linking B2B sales performance to entrepreneurial self-efficacy, entrepreneurial selling actions
  11. Massive open online courses and consumer goals
  12. Handbook of Research on Business and Technology Incubation and Acceleration
  13. Editorial: How not to get published in the Journal of Consumer Behaviour : A guide to avoiding disappointment
  14. Consumer personality factors and iPhone consumption in China
  15. Influencer marketing: brand control, commercial orientation and post credibility
  16. What can the university sector teach us about strategy? Support for strategy versus individual motivations to perform
  17. Promote or Perish? A brief note on academic social networking sites and academic reputation
  18. Understanding why: Push-factors that drive rural tourism amongst senior travellers
  19. Guest editorial
  20. Phase Transitions in Retailing: Modeling Retail Fashion Tipping Points as Complex Systems
  21. The national, regional and city divide: Social media analysis of stakeholders views regarding biological controls. The public reaction to the carp control herpes virus in Australia
  22. Are all Chinese shoppers the same? Evidence of differences in values, decision making and shopping motivations between the Han majority and other minorities in China
  23. Information flow around stock market collapse
  24. Communicating about Climate Change with Farmers
  25. Inertia in services: causes and consequences for switching
  26. The linguistic servicescape: Speaking their language may not be enough
  27. MOOCs to university: a consumer goal and marketing perspective
  28. Using blueprinting and benchmarking to identify marketing resources that help co-create customer value
  29. Brand Switching Pattern Discovery by Data Mining Techniques for the Telecommunication Industry in Australia
  30. The “I Love To Hate Them” Relationship with Cell Phone Service Providers: The Role of Customer Inertia and Anger
  31. Learner motivation for MOOC registration and the role of MOOCs as a university ‘taster’
  32. Exploring luxury value perceptions in China: Direct and indirect effects
  33. The Influence of Inertia on Brand Switching Behaviour
  34. Using the Simulation of Ecological Systems to Explain the Wheel of Retailing
  35. The market performance indicator: a macro understanding of service provider switching
  36. Does knowing overcome wanting? The impact of consumer knowledge and materialism upon credit card selection with young consumers
  37. TraderMind
  38. Empowered and Knowledgeable Health Consumers: The Impact of Online Support Groups on the Doctor–Patient Relationship
  39. Traditional culture, political ideologies, materialism and luxury consumption in China
  40. Do we measure what we expect to measure? Some issues in the measurement of culture in consumer research
  41. Identifying Consumer Value Co-created through Social Support within Online Health Communities
  42. Consumer satisfaction versus churn in the case of upgrades of 3G to 4G cell networks
  43. Special issue on complex systems: Editor’s forward
  44. From i-phone 3G to i-phone 4G: A two-stage complex systems model of the two stage diffusion process
  45. A visual-based approach to the mapping of generic skills: its application to a Marketing degree
  46. The use of Web 2.0 technologies in marketing classes: Key drivers of student acceptance
  47. Communication That Changes Lives: Social Support Within an Online Health Community for ALS
  48. Peer-to-Peer Value Through Social Capital in an Online Motor Neuron Disease Community
  49. Evaluation of wine by expert and novice consumers in the presence of variations in quality, brand and country of origin cues
  50. Perceived risk and trust as antecedents of online purchasing behavior in the USA gemstone industry
  51. Balancing Work With Study
  52. Co-creating Value in Higher Education: The Role of Interactive Classroom Response Technologies
  53. Real or relevant beauty? Body shape and endorser effects on brand attitude and body image
  54. End Users' Acceptance of Information Technology
  55. Looking at Behavioral Innovativeness
  56. A Rose by Any Other Name? The Influence of Brand Name versus Chemical Differences in the Prescription of Antidepressants
  57. Is the marketing concept always necessary?
  58. An application of the ECSI model as a predictor of satisfaction and loyalty for backpacker hostels
  59. Global branding, country of origin and expertise
  60. A Cross-National Validation of the Narver and Slater Market Orientation Scale
  61. Shelter in the storm: marketing strategy as moderated by the hostile environment
  62. The validation of a use innovativeness scale
  63. Do Incentives Matter? An Examination of On‐line Privacy Concerns and Willingness to Provide Personal and Financial Information
  64. Chinese cultural values and the Asian meltdown
  65. Ownership patterns for durable goods and financial assets: a Rasch analysis
  66. Determinants of Women's Career Aspirations