Professor Lester W Johnson
Swinburne University of Technology
Professor, Business & Management
My co-authors include
Professor Steven D'Alessandro
Associate Professor Hume F Winzar
Analysis of push and pull factors in food travel motivation
Current Issues in Tourism
Impact of Service Value on Satisfaction and Repurchase Intentions in Business-to-Busine...
Do we measure what we expect to measure? Some issues in the measurement of culture in c...
International Marketing Review
Service blueprinting and BPMN: a comparison
Managing Service Quality
Strategies used to defend pharmaceutical brands from generics
European Journal of Marketing