Do we measure what we expect to measure? Some issues in the measurement of culture in consumer research

Gong Sun, Steven D’Alessandro, Lester W. Johnson, Hume Winzar
  • International Marketing Review, June 2014, Emerald
  • DOI: 10.1108/imr-03-2012-0055

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http://dx.doi.org/10.1108/imr-03-2012-0055

The following have contributed to this page: Professor Steven D'Alessandro, Professor Lester W Johnson, and Associate Professor Hume F Winzar