All Stories

  1. When do digital calorie counters reduce numeracy bias in grocery shopping? Evidence from an online experiment

    Article • European Journal of Marketing, July 2022, Emerald

    Dr Ben Lowe

  2. An Empirical Comparison of Consumer Innovation Adoption Models: Implications for Subsistence Marketplaces

    Article • Journal of Marketing & Public Policy, January 2019, SAGE Publications

    Dr Ben Lowe

  3. An Empirical Comparison of Consumer Innovation Adoption Models: Implications for Subsistence Marketplaces

    Article • Journal of Marketing & Public Policy, December 2018, SAGE Publications

    Dr Ben Lowe

  4. Diagnostic and prescriptive benefits of consumer participation in virtual communities of personal challenge

    Article • European Journal of Marketing, November 2017, Emerald

    Dr Ben Lowe, Devon Johnson

  5. Product placement practices in prime-time television programmes in Hong Kong

    Article • International Journal of Advertising, July 2017, Taylor & Francis

    Dr Ben Lowe

  6. Visual cues and innovation adoption among bottom of the pyramid consumers

    Article • Qualitative Market Research An International Journal, April 2017, Emerald

    Dr Ben Lowe

  7. Processing of product placements and brand persuasiveness

    Article • Marketing Intelligence & Planning, May 2016, Emerald

    Dr Ben Lowe

  8. Antecedents of product placement effectiveness across cultures

    Article • International Marketing Review, February 2016, Emerald

    Dr Ben Lowe

  9. Commentary

    Article • European Journal of Marketing, November 2015, Emerald

    Dr Ben Lowe

  10. How innovative is a new product to consumers?

    Article • Technovation, November 2015, Elsevier

    Dr Ben Lowe, Assoc. Prof. Frank Alpert

  11. Young adults' perceptions of product placement in films: An exploratory comparison between the United Kingdom and Hong Kong

    Article • Journal of Marketing Communications, August 2015, Taylor & Francis

    Dr Ben Lowe

  12. Online retail financial services in a changing world

    Article • Service Industries Journal, June 2015, Taylor & Francis

    Dr Ben Lowe

  13. Changing Food Consumption Behaviors

    Article • Psychology and Marketing, April 2015, Wiley

    Dr Ben Lowe

  14. A Change for the Better? Digital Health Technologies and Changing Food Consumption Behaviors

    Article • Psychology and Marketing, April 2015, Wiley

    Dr Ben Lowe

  15. Emotional Support, Perceived Corporate Ownership and Skepticism toward Out-groups in Virtual Communities

    Article • Journal of Interactive Marketing, February 2015, Elsevier

    Dr Ben Lowe

  16. Reducing household water consumption: a social marketing approach

    Article • Journal of Marketing Management, October 2014, Taylor & Francis

    Dr Ben Lowe

  17. Price promotions and their effect upon reference prices

    Article • Journal of Product & Brand Management, August 2014, Emerald

    Dr Ben Lowe

  18. The role and application of social marketing in managing water consumption: a case study

    Article • International Journal of Nonprofit and Voluntary Sector Marketing, November 2013, Wiley

    Dr Ben Lowe

  19. The use of Web 2.0 technologies in marketing classes: Key drivers of student acceptance

    Article • Journal of Consumer Behaviour, September 2013, Wiley

    Dr Ben Lowe, Associate Professor Hume F Winzar, Professor Steven Peter D'Alessandro

  20. Nutritional labelling information: Utilisation of new technologies

    Article • Journal of Marketing Management, August 2013, Taylor & Francis

    Dr Ben Lowe

  21. The Social Media Survival Guide: Strategies, Tactics, and Tools for Succeeding in the Social Web20123Deltina Hay. The Social Media Survival Guide: Strategies, Tactics, and Tools for Succeeding in the Social Web. USA: Quill Driver Books454 pp. $12.95

    Article • Journal of Consumer Marketing, September 2012, Emerald

    Dr Ben Lowe

  22. The Impact of Negative Publicity on Celebrity Ad Endorsements

    Article • Psychology and Marketing, August 2012, Wiley

    Dr Ben Lowe

  23. Consumer perceptions of monetary and non-monetary introductory promotions for new products

    Article • Journal of Marketing Management, May 2012, Taylor & Francis

    Dr Ben Lowe

  24. Curation Nation: Why the Future of Content Is Context20124Steven Rosenbaum. Curation Nation: Why the Future of Content Is Context. New York, NY: McGraw Hill286 pp.

    Article • Journal of Consumer Marketing, March 2012, Emerald

    Dr Ben Lowe

  25. Discounting in International Markets and the Face Value Effect: A Double- Edged Sword?

    Article • Psychology and Marketing, February 2012, Wiley

    Dr Ben Lowe

  26. Service Innovation: How to Go from Customer Needs to Breakthrough Services20111Lance A. Bettencourt. Service Innovation: How to Go from Customer Needs to Breakthrough Services. New York, NY: McGraw‐Hill304 pp. $29.95 Edited by Geoffrey P. LantosStonehi...

    Article • Journal of Product & Brand Management, November 2011, Emerald

    Dr Ben Lowe

  27. Consumer perceptions of extra free product promotions and discounts: the moderating role of perceived performance risk

    Article • Journal of Product & Brand Management, November 2010, Emerald

    Dr Ben Lowe

  28. The relative influence of pioneer and follower price on reference price and value perceptions

    Article • Journal of Product & Brand Management, November 2010, Emerald

    Dr Ben Lowe, Assoc. Prof. Frank Alpert

  29. Design Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean20101Roberto Verganti. Design Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean. Boston, MA: Harvard Busines...

    Article • Journal of Consumer Marketing, November 2010, Emerald

    Dr Ben Lowe

  30. Why do people buy video games?

    Article • Journal of Consumer Behaviour, August 2010, Wiley

    Dr Ben Lowe, Assoc. Prof. Frank Alpert

  31. Pricing strategy and the formation and evolution of reference price perceptions in new product categories

    Article • Psychology and Marketing, August 2010, Wiley

    Dr Ben Lowe

  32. The use of intellectual property protection by micro, small, and medium-scale enterprises: a case study of Ghana

    Article • Enterprise Development and Microfinance, March 2010, Practical Action Publishing

    Dr Ben Lowe

  33. Measuring reference price perceptions for new product categories: which measure is best?

    Article • Journal of Product & Brand Management, April 2007, Emerald

    Dr Ben Lowe

  34. Willingness to Provide Personal Information Online: The Role of Perceived Privacy Risk, Privacy Statements and Brand Strength

    Article • Journal of Website Promotion, April 2006, Taylor & Francis

    Dr Ben Lowe