All Stories

  1. A Global Perspective on Ecotourism Marketing Trends: A Review
  2. Trends and development in green and sustainability marketing: a bibliometrics analysis using VOSviewer
  3. Bibliometric analysis of trends and development in religion and green tourism behavior
  4. Entrepreneurial intentions among academics in Nigeria: The mediating role of self-efficacy
  5. Willingness to Pay in Tourism and Its Influence on Sustainability
  6. Street food vendor patronage in an emerging economy: An empirical study of undergraduates
  7. Gender Perspectives on the Service Quality of Low-Cost Hotels
  8. Predictors and Inhibitors of Mobile Banking Adoption in Nigeria
  9. A Moderating Role of Gender on Agro-Entrepreneurial Intention Among Youths
  10. SERVPERF Dimensions on Guests' Satisfaction and Loyalty to Low-cost Hotel
  11. Predictors of Islamic banking adoption among Muslim customers in Nigeria
  12. THE EFFECT OF INNOVATIVENESS AND INTERNAL LOCUS OF CONTROL ON AGRO-ENTREPRENEURIAL INTENTION: A MEDIATING ROLE OF INNOVATIVENESS
  13. Determinates of consumer patronage of a street food vendor in Nigeria
  14. Determinants of Islamic banking adoption among non-Muslim customers in a Muslim zone
  15. Moderating role of religion in the relationship between SERVQUAL dimensions and hotel guest satisfaction
  16. Predictors of Islamic Bank Adoption: Nigerian Perspective
  17. ENTREPRENEURIAL INTENTIONS OF UNDERGRADUATE STUDENTS IN NORTHERN NIGERIA: A COMPARISON OF TWO MAJOR ETHNICITIES
  18. Islamic bank selection criteria in Nigeria: a model development
  19. The prospect of Islamic banking in Southeast Nigeria
  20. Determinants of entrepreneurial intention among undergraduates in a Muslim community
  21. A conceptual framework for the adoption of Islamic banking in a pluralistic secular nation
  22. Factors that Influence the Acceptance of Mobile Money in Nigeria
  23. A critical review of market segmentation, target marketing and positioning in hospitality marketing