What is it about?

With the increasing presence of Islamic banking to Nigeria’s banking space and its relative success in the predominantly Muslim Northern region, the question of its prospect in the predominantly non-Muslim southeastern Nigeria becomes legitimate and urgent. Thus, the purpose of this study is to predict the prospect of Islamic banking in Southeast Nigeria

Featured Image

Why is it important?

Most previous studies concentrated on product attributes of innovation adoption or patronage. But this current study inculcated the consumers' religion, as it affects the prospects of Islamic banking in Southeast Nigeria.

Read the Original

This page is a summary of: The prospects of Islamic banking in Southeast of Nigeria, Journal of Islamic Marketing, July 2019, Emerald,
DOI: 10.1108/jima-03-2016-0023.
You can read the full text:

Read

Contributors

The following have contributed to this page