A Moderating Role of Gender on Agro-Entrepreneurial Intention Among Youths

What is it about?

This article aimed to examine the impact of subjective norm (SN), attitude and perceived behavioural control (PBC) on Nigerian youths’ agro-entrepreneurial intention (EI) as well as moderating role of gender.

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Why is it important?

This study is unique since it focused specifically on agro-entrepreneurial intent and the moderating role of gender in an agrarian and gender sensitive zone, which many studies ignored. Gender role was emphasized in this study. Thus, it has shown that society and community have more influence on women than men when engaging in agro-entrepreneurship.