What is it about?
Islamic banking is an emerging product in Nigeria; it has evolved as a new reality in the Nigerian financial scene since 2011. Thus, the purpose of this paper is to propose a conceptual framework for the study of Islamic banking adoption behavior among bank customers in Nigeria.
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Why is it important?
Most previous studies concentrated on product attributes of innovation adoption. But, this current study inculcated the consumers’ attitude and perception toward adoption of Islamic banking. Thus, the authors then propose several factors that can influence adoption of Islamic banking in Nigeria.
Perspectives
As Islamic banking is an innovative and unique product, which differs from conventional banking, it is hopeful that upon validating the framework, it will provide useful insight on the adoption behavior of Islamic bank customers in Nigeria.
Dr Precious Chikezie Ezeh
Federal University Gusau
Read the Original
This page is a summary of: A conceptual framework for the adoption of Islamic banking in a pluralistic-secular nation, Journal of Islamic Marketing, November 2018, Emerald,
DOI: 10.1108/jima-03-2017-0022.
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