All Stories

  1. Marketing-Mix Response Across Retail Formats: The Role of Shopping Trip Types

    Article • Journal of Marketing, January 2020, SAGE Publications

    Pradeep Chintagunta

  2. Capital Market Returns to New Product Development Success: Informational Effects on Product Market Advertising

    Article • Journal of Marketing Research, December 2018, SAGE Publications

    Pradeep Chintagunta

  3. Personalization in Email Marketing: The Role of Noninformative Advertising Content

    Article • Marketing Science, February 2018, INFORMS

    Pradeep Chintagunta

  4. Do Targeted Discount Offers Serve as Advertising? Evidence from 70 Field Experiments

    Article • Management Science, August 2017, INFORMS

    Pradeep Chintagunta

  5. Pharmaceutical Product Recalls: Category Effects and Competitor Response

    Article • Marketing Science, July 2017, INFORMS

    Pradeep Chintagunta

  6. Promotion Spillovers under Product Bundling

    Article • Marketing Science, May 2017, INFORMS

    Pradeep Chintagunta, Hongju Liu

  7. Marketing and Data Science: Together the Future is Ours

    Article • GfK Marketing Intelligence Review, October 2016, De Gruyter

    Dr. John R Hauser, Pradeep Chintagunta

  8. Simultaneous or Sequential? Search Strategies in the U.S. Auto Insurance Industry

    Article • Marketing Science, August 2016, INFORMS

    Pradeep Chintagunta

  9. Price Reactions to Rivals’ Local Channel Exits

    Article • Marketing Science, July 2016, INFORMS

    sriram venkataraman, Pradeep Chintagunta

  10. Price Transparency and Retail Prices: Evidence from Fuel Price Signs in the Italian Highway System

    Article • Journal of Marketing Research, June 2016, American Marketing Association (AMA)

    Pradeep Chintagunta

  11. Editorial—Marketing Science and Big Data

    Article • Marketing Science, May 2016, INFORMS

    Dr. John R Hauser, Pradeep Chintagunta

  12. Satisfaction Spillovers Across Categories

    Article • Marketing Science, March 2016, INFORMS

    Pradeep Chintagunta

  13. Service Quality Variability and Termination Behavior

    Article • Management Science, November 2015, INFORMS

    Pradeep Chintagunta

  14. Impact of Competition on Product Decisions: Movie Choices of Exhibitors

    Article • Marketing Science, July 2015, INFORMS

    sriram venkataraman, Pradeep Chintagunta

  15. Blogs, Advertising, and Local-Market Movie Box Office Performance

    Article • Management Science, December 2013, INFORMS

    sriram venkataraman, Shyam Gopinath, Pradeep Chintagunta

  16. Editorial—Marketing Science: A Strategic Review

    Article • Marketing Science, January 2013, INFORMS

    Dr. John R Hauser, Pradeep Chintagunta, Richard Staelin

  17. Quantifying Transaction Costs in Online/Off-line Grocery Channel Choice

    Article • Marketing Science, January 2012, INFORMS

    Professor Javier Cebollada, Pradeep Chintagunta

  18. Discrete-Choice Models of Consumer Demand in Marketing

    Article • Marketing Science, November 2011, INFORMS

    Harikesh S Nair, Pradeep Chintagunta

  19. Assessing the Effect of Marketing Investments in a Business Marketing Context

    Article • Marketing Science, September 2011, INFORMS

    Pradeep Chintagunta

  20. Introduction to the Special Issue on Marketing Within the Enterprise and Beyond

    Article • Management Science, September 2011, INFORMS

    Pradeep Chintagunta

  21. The Effect of Signal Quality and Contiguous Word of Mouth on Customer Acquisition for a Video-on-Demand Service

    Article • Marketing Science, July 2010, INFORMS

    Pradeep Chintagunta