All Stories

  1. An Empirical Model of Drug Detailing: Dynamic Competition and Policy Implications

    Article • Management Science, August 2016, INFORMS

    sriram venkataraman, Professor Sachin Gupta

  2. Price Reactions to Rivals’ Local Channel Exits

    Article • Marketing Science, July 2016, INFORMS

    sriram venkataraman, Pradeep Chintagunta

  3. Impact of Competition on Product Decisions: Movie Choices of Exhibitors

    Article • Marketing Science, July 2015, INFORMS

    sriram venkataraman, Pradeep Chintagunta

  4. Blogs, Advertising, and Local-Market Movie Box Office Performance

    Article • Management Science, December 2013, INFORMS

    sriram venkataraman, Shyam Gopinath, Pradeep Chintagunta

  5. Media Multiplexing Behavior: Implications for Targeting and Media Planning

    Article • Marketing Science, March 2013, INFORMS

    sriram venkataraman

  6. The Relationship Between DTCA, Drug Requests, and Prescriptions: Uncovering Variation in Specialty and Space

    Article • Marketing Science, January 2013, INFORMS

    sriram venkataraman