All Stories

  1. Is review visibility fostering helpful votes? The role of review rank and review characteristics in the adoption of information

    Article • Computers in Human Behavior, April 2024, Elsevier

    Professor Javier Cebollada

  2. Impact of seller- and buyer-created content on product sales in the electronic commerce platform: The role of informativeness, readability, multimedia richness, and extreme valence

    Article • Journal of Retailing and Consumer Services, January 2023, Elsevier

    Professor Javier Cebollada

  3. Mining the text of online consumer reviews to analyze brand image and brand positioning

    Article • Journal of Retailing and Consumer Services, July 2022, Elsevier

    Professor Javier Cebollada

  4. Self-report measure of dispositional flow experience in the video game context: Conceptualisation and scale development

    Article • International Journal of Human-Computer Studies, March 2022, Elsevier

    Professor Javier Cebollada

  5. A grounded theory approach to understanding in-game goods purchase

    Article • PLOS One, January 2022, PLOS

    Professor Javier Cebollada

  6. From traditional gaming to mobile gaming: Video game players' switching behaviour

    Article • Entertainment Computing, January 2022, Elsevier

    Professor Javier Cebollada

  7. Online Reviews and Product Sales: The Role of Review Visibility

    Article • Journal of theoretical and applied electronic commerce research, January 2021, MDPI AG

    Professor Javier Cebollada

  8. Online Category Pricing at a Multichannel Grocery Retailer

    Article • Journal of Interactive Marketing, May 2019, SAGE Publications

    Professor Javier Cebollada

  9. Targeting Mr. or Mrs. Smith: Modeling and Leveraging Intrahousehold Heterogeneity in Brand Choice Behavior

    Article • Marketing Science, August 2018, INFORMS

    Professor Javier Cebollada

  10. Assesing the success of private labels online: differences across categories in the grocery industry

    Article • Electronic Commerce Research, December 2017, Springer Science + Business Media

    Professor Javier Cebollada

  11. Competition between Private Labels and National Brands in a Multichannel Retailer

    Article • November 2017, IntechOpen

    Professor Javier Cebollada

  12. The effect of price promotions on consumer shopping behavior across online and offline channels: differences between frequent and non-frequent shoppers

    Article • Information Systems and e-Business Management, February 2016, Springer Science + Business Media

    Professor Javier Cebollada

  13. Intra-Household Heterogeneity and Targeting

    Article • SSRN Electronic Journal, January 2015, Elsevier

    Professor Javier Cebollada

  14. Elección de canal de compra y estrategia multicanal: internet vs. tradicional. Aplicación a la compra en una cadena de supermercados

    Article • Cuadernos de Economía y Dirección de la Empresa, April 2013, Elsevier

    Professor Javier Cebollada

  15. Private labels and national brands across online and offline channels

    Article • Management Decision, November 2012, Emerald

    Professor Javier Cebollada

  16. Quantifying Transaction Costs in Online/Off-line Grocery Channel Choice

    Article • Marketing Science, January 2012, INFORMS

    Professor Javier Cebollada, Pradeep Chintagunta

  17. Una comparación del comportamiento del consumidor en los canales online y offline: sensibilidad al precio, lealtad de marca y efecto de las características del producto

    Article • Cuadernos de Economía y Dirección de la Empresa, April 2011, Elsevier

    Professor Javier Cebollada

  18. An Empirical Analysis of Shopping Behavior Across Online and Offline Channels for Grocery Products: The Moderating Effects of Household and Product Characteristics

    Article • Journal of Interactive Marketing, November 2010, SAGE Publications

    Professor Javier Cebollada

  19. Reference Price in Online and Offline Channels

    Article • SSRN Electronic Journal, January 2009, Elsevier

    Professor Javier Cebollada

  20. Private Labels and National Brands Across Online and Offline Channels

    Article • SSRN Electronic Journal, January 2009, Elsevier

    Professor Javier Cebollada

  21. Research Note—A Comparison of Within-Household Price Sensitivity Across Online and Offline Channels

    Article • Marketing Science, March 2008, INFORMS

    Professor Javier Cebollada

  22. Price formation in channels of distribution with differentiated products

    Article • International Journal of Research in Marketing, December 1998, Elsevier

    Professor Javier Cebollada

  23. Brand Choice and Marketing Strategy

    Article • Journal of International Consumer Marketing, February 1998, Taylor & Francis

    Professor Javier Cebollada