All Stories

  1. A Prospective Six-Month Study of Chronic Pain Sufferers: A Novel OTC Neuromodulation Therapy
  2. Do We Really Need to Change the Decision Maker? Counterintuitive Escalation of Commitment Results in Real Options Contexts
  3. The Role of Paid, Earned, and Owned Media in Building Entertainment Brands: Reminding, Informing, and Enhancing Enjoyment
  4. The Company That You Keep: When to Buy a Competitor's Keyword
  5. A “Meta-Analysis” of Multibrand, Multioutlet Channel Systems
  6. Editorial—Marketing Science: A Strategic Review
  7. Optimal Admission and Scholarship Decisions: Choosing Customized Marketing Offers to Attract a Desirable Mix of Customers
  8. Foreword—Revisiting the Workshop on Quantitative Marketing and Structural Econometrics
  9. Cross-Function and Same-Function Alliances: How Does Alliance Structure Affect the Behavior of Partnering Firms?
  10. Optimal Market Intelligence Strategy When Management Attention Is Scarce
  11. Commentary—An Industry Equilibrium Analysis of Downstream Vertical Integration: Twenty-Five Years Later