Quantifying Transaction Costs in Online/Off-line Grocery Channel Choice

Pradeep K. Chintagunta, Junhong Chu, Javier Cebollada
  • Marketing Science, January 2012, INFORMS
  • DOI: 10.1287/mksc.1110.0678

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The following have contributed to this page: Professor Javier Cebollada and Pradeep Chintagunta