All Stories

  1. Is it Expensive? The Dual Effect of Construal Level on Price Judgments

    Article • The Journal of Marketing Theory and Practice, July 2019, Taylor & Francis

    Dr Omar P Woodham

  2. Testing the Effectiveness of a Marketing Simulation to Improve Course Performance

    Article • Marketing Education Review, September 2017, Taylor & Francis

    Dr Omar P Woodham

  3. I Know What I Like, I Like What I Know: How Breadth of Brand Experience and Cognitive Effort Influence Brand Switching

    Article • The Journal of Marketing Theory and Practice, February 2017, Taylor & Francis

    Dr Omar P Woodham, Dr Roland L Leak

  4. Speaking candidly: how managers’ political stances affect consumers’ brand attitudes

    Article • Journal of Product & Brand Management, August 2015, Emerald

    Dr Roland L Leak, Dr Omar P Woodham

  5. Felt discrimination increases offensiveness of stereotyped out-group depictions

    Article • Journal of Consumer Marketing, January 2015, Emerald

    Dr Roland L Leak, Dr Omar P Woodham