All Stories

  1. I Know What I Like, I Like What I Know: How Breadth of Brand Experience and Cognitive Effort Influence Brand Switching

    Article • The Journal of Marketing Theory and Practice, February 2017, Taylor & Francis

    Dr Omar P Woodham, Dr Roland L Leak

  2. Speaking candidly: how managers’ political stances affect consumers’ brand attitudes

    Article • Journal of Product & Brand Management, August 2015, Emerald

    Dr Roland L Leak, Dr Omar P Woodham

  3. Felt discrimination increases offensiveness of stereotyped out-group depictions

    Article • Journal of Consumer Marketing, January 2015, Emerald

    Dr Roland L Leak, Dr Omar P Woodham

  4. Toward a Global Consumer “Eco-orientation” Model: A Cross-national Perspective

    Article • Journal of International Consumer Marketing, June 2014, Taylor & Francis

    Dr Roland L Leak

  5. Students’ Evaluation of Teaching: Concerns of Item Diagnosticity

    Article • Journal of Marketing Education, July 2010, SAGE Publications

    Dr Roland L Leak