I Know What I Like, I Like What I Know: How Breadth of Brand Experience and Cognitive Effort Influence Brand Switching

  • Omar P. Woodham, Mitchell L. Hamilton, Roland L. Leak
  • The Journal of Marketing Theory and Practice, February 2017, Taylor & Francis
  • DOI: 10.1080/10696679.2016.1270771

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The following have contributed to this page: Dr Omar P Woodham and Dr Roland L Leak