Speaking candidly: how managers’ political stances affect consumers’ brand attitudes

Roland L Leak, Omar P Woodham, Kimberly R McNeil
  • Journal of Product & Brand Management, August 2015, Emerald
  • DOI: 10.1108/jpbm-08-2014-0693

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http://dx.doi.org/10.1108/jpbm-08-2014-0693

The following have contributed to this page: Dr Roland L Leak and Dr Omar P Woodham