Is it Expensive? The Dual Effect of Construal Level on Price Judgments

Julian K. Saint Clair, Mitchell L. Hamilton, Omar P. Woodham, Aidin Namin, Delancy H.S. Bennett
  • The Journal of Marketing Theory and Practice, July 2019, Taylor & Francis
  • DOI: 10.1080/10696679.2019.1615843

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http://dx.doi.org/10.1080/10696679.2019.1615843

The following have contributed to this page: Dr Omar P Woodham