All Stories

  1. Consumers' environmental values and intention to purchase sustainable tourism products: the moderating roles of prosocial motivation and future focus
  2. Students' psychological capital and learning performance: A multilevel study of the roles of instructors’ mindfulness and forgiveness
  3. Study crafting and learning performance: a multilevel study of the moderating role of instructors’ mindfulness
  4. Corporate social responsibility and employees’ quality of work life
  5. Ambidextrous leadership and innovation ambidexterity in a business function: the role of managers’ psychological capital and proactive personality
  6. Learning generatively to facilitate marketing innovation of international joint ventures in emerging markets
  7. Co-creation in higher education and quality of college life: The roles of students’ co-creation effort, interactions, and mindfulness
  8. Inclusive leadership and team innovation in retail services
  9. Student participation and quality of college life in Vietnam: the roles of values and negative interactions
  10. Firms’ Sustainability Marketing Commitment: The Roles of Chief Marketing Officers’ Future Focus and Prosocial Motivation
  11. Business students' psychological capital and quality of university life: the moderating role of study crafting
  12. From sense of competence to work–life and life–work enhancements of medical doctors: Sen’s capability approach
  13. Chief marketing officers' future focus and firms' sustainability marketing commitment
  14. Employees’ psychological capital and innovation outputs: the roles of job crafting and proactive personality
  15. Business students' future time perspective and quality of university life: evidence from Vietnam
  16. Team psychological capital and innovation: the mediating of team exploratory and exploitative learning
  17. Positivity and quality of college life of business students: The mediating role of learning approaches
  18. Team innovation in retail services: the role of ambidextrous leadership and team learning
  19. Strategic orientations and firm innovativeness: a necessary condition analysis
  20. Business students’ hardiness and its role in quality of university life, quality of life, and learning performance
  21. The role of proactive postsales services in supplier innovativeness and customer satisfaction
  22. Firm capabilities and performance: a necessary condition analysis
  23. Marketers’ human capital resources and job performance
  24. Knowledge transfer from business schools to business organizations: the roles absorptive capacity, learning motivation, acquired knowledge and job autonomy
  25. A Configurational Role of Human Capital Resources in the Quality of Work Life of Marketers: FsQCA and SEM Findings from Vietnam
  26. Diffusing market orientation to drive marketing capital: evidence from Vietnam
  27. Using signals to evaluate the teaching quality of MBA faculty members
  28. Brand personality appeal, brand relationship quality and WOM transmission: a study of consumer markets in Vietnam
  29. Can knowledge be transferred from business schools to business organizations through in-service training students? SEM and fsQCA findings
  30. The impact of cultural sensitivity and information exchange on relationship quality
  31. Using Signals to Initiate Importer-Exporter Relationships: Evidence from Vietnamese Importers
  32. Marketers' psychological capital and performance
  33. Enhancing Business Relationship Quality Through Cultural Sensitization
  34. Psychological Hardiness in Learning and Quality of College Life of Business Students: Evidence from Vietnam
  35. Psychological Capital, Quality of Work Life, and Quality of Life of Marketers
  36. The WTO, marketing and innovativeness capabilities of Vietnamese firms
  37. Brand loyalty in emerging markets
  38. Firm‐specific marketing capital and job satisfaction of marketers
  39. Enhancing relationship value between manufacturers and distributors through personal interaction
  40. An Examination of Selected Marketing Mix Elements and Brand Relationship Quality in Transition Economies: Evidence From Vietnam
  41. Determinants of learning performance of business students in a transitional market
  42. Learning to build quality business relationships in export markets: evidence from Vietnamese exporters
  43. Place Development: Attributes and Business Customer Satisfaction in Tien Giang Province, Vietnam
  44. Signal quality and service quality: a study of local and international MBA programs in Vietnam
  45. Consumer ethnocentrism, cultural sensitivity, and intention to purchase local products—evidence from Vietnam
  46. Hedonic shopping motivations, supermarket attributes, and shopper loyalty in transitional markets
  47. Factors affecting the utilization of the internet by internationalizing firms in transition markets
  48. Information internalisation and internationalisation—Evidence from Vietnamese firms
  49. The Knowledge-Creating Role of the Internet in International Business: Evidence from Vietnam
  50. The adoption of the internet by export firms in transitional markets
  51. Cultural Sensitivity, Information Exchange, and Relationship Quality: The Case of Vietnamese Exporters and their Asian vs. European Importers
  52. Internet-Based Knowledge Internalization and Firm Internationalization in Transition Markets
  53. The Role of Market and Learning Orientations in Relationship Quality: Evidence from Vietnamese Exporters and their Foreign Importers