All Stories

  1. Co-creation in higher education and quality of college life: The roles of students’ co-creation effort, interactions, and mindfulness
  2. Inclusive leadership and team innovation in retail services
  3. Student participation and quality of college life in Vietnam: the roles of values and negative interactions
  4. Firms’ Sustainability Marketing Commitment: The Roles of Chief Marketing Officers’ Future Focus and Prosocial Motivation
  5. Business students' psychological capital and quality of university life: the moderating role of study crafting
  6. From sense of competence to work–life and life–work enhancements of medical doctors: Sen’s capability approach
  7. Chief marketing officers' future focus and firms' sustainability marketing commitment
  8. Employees’ psychological capital and innovation outputs: the roles of job crafting and proactive personality
  9. Business students' future time perspective and quality of university life: evidence from Vietnam
  10. Team psychological capital and innovation: the mediating of team exploratory and exploitative learning
  11. Positivity and quality of college life of business students: The mediating role of learning approaches
  12. Team innovation in retail services: the role of ambidextrous leadership and team learning
  13. Strategic orientations and firm innovativeness: a necessary condition analysis
  14. Business students’ hardiness and its role in quality of university life, quality of life, and learning performance
  15. The role of proactive postsales services in supplier innovativeness and customer satisfaction
  16. Firm capabilities and performance: a necessary condition analysis
  17. Marketers’ human capital resources and job performance
  18. Knowledge transfer from business schools to business organizations: the roles absorptive capacity, learning motivation, acquired knowledge and job autonomy
  19. A Configurational Role of Human Capital Resources in the Quality of Work Life of Marketers: FsQCA and SEM Findings from Vietnam
  20. Diffusing market orientation to drive marketing capital: evidence from Vietnam
  21. Using signals to evaluate the teaching quality of MBA faculty members
  22. Brand personality appeal, brand relationship quality and WOM transmission: a study of consumer markets in Vietnam
  23. Can knowledge be transferred from business schools to business organizations through in-service training students? SEM and fsQCA findings
  24. The impact of cultural sensitivity and information exchange on relationship quality
  25. Using Signals to Initiate Importer-Exporter Relationships: Evidence from Vietnamese Importers
  26. Marketers' psychological capital and performance
  27. Enhancing Business Relationship Quality Through Cultural Sensitization
  28. Psychological Hardiness in Learning and Quality of College Life of Business Students: Evidence from Vietnam
  29. Psychological Capital, Quality of Work Life, and Quality of Life of Marketers
  30. The WTO, marketing and innovativeness capabilities of Vietnamese firms
  31. Brand loyalty in emerging markets
  32. Firm‐specific marketing capital and job satisfaction of marketers
  33. Enhancing relationship value between manufacturers and distributors through personal interaction
  34. An Examination of Selected Marketing Mix Elements and Brand Relationship Quality in Transition Economies: Evidence From Vietnam
  35. Determinants of learning performance of business students in a transitional market
  36. Learning to build quality business relationships in export markets: evidence from Vietnamese exporters
  37. Place Development: Attributes and Business Customer Satisfaction in Tien Giang Province, Vietnam
  38. Signal quality and service quality: a study of local and international MBA programs in Vietnam
  39. Consumer ethnocentrism, cultural sensitivity, and intention to purchase local products—evidence from Vietnam
  40. Hedonic shopping motivations, supermarket attributes, and shopper loyalty in transitional markets
  41. Factors affecting the utilization of the internet by internationalizing firms in transition markets
  42. Information internalisation and internationalisation—Evidence from Vietnamese firms
  43. The Knowledge-Creating Role of the Internet in International Business: Evidence from Vietnam
  44. The adoption of the internet by export firms in transitional markets
  45. Cultural Sensitivity, Information Exchange, and Relationship Quality: The Case of Vietnamese Exporters and their Asian vs. European Importers
  46. Internet-Based Knowledge Internalization and Firm Internationalization in Transition Markets
  47. The Role of Market and Learning Orientations in Relationship Quality: Evidence from Vietnamese Exporters and their Foreign Importers