An Examination of Selected Marketing Mix Elements and Brand Relationship Quality in Transition Economies: Evidence From Vietnam

Tho D. Nguyen, Trang T. M. Nguyen
  • Journal of Relationship Marketing, March 2011, Taylor & Francis
  • DOI: 10.1080/15332667.2011.549018

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http://dx.doi.org/10.1080/15332667.2011.549018

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