Using Signals to Initiate Importer-Exporter Relationships: Evidence from Vietnamese Importers

Mai T. T. Nguyen, Nigel J. Barrett, Tho D. Nguyen
  • Journal of Business-to-Business Marketing, April 2014, Taylor & Francis
  • DOI: 10.1080/1051712x.2014.903456

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http://dx.doi.org/10.1080/1051712x.2014.903456

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