Consumer ethnocentrism, cultural sensitivity, and intention to purchase local products—evidence from Vietnam

Tho D. Nguyen, Trang T.M. Nguyen, Nigel J. Barrett
  • Journal of Consumer Behaviour, January 2008, Wiley
  • DOI: 10.1002/cb.238

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http://dx.doi.org/10.1002/cb.238

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