Cultural Sensitivity, Information Exchange, and Relationship Quality: The Case of Vietnamese Exporters and their Asian vs. European Importers

Trang T.M. Nguyen, Nigel J. Barrett, Tho D. Nguyen
  • Journal of Customer Behaviour, December 2004, Westburn Publishers
  • DOI: 10.1362/147539204323366408

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http://dx.doi.org/10.1362/147539204323366408

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