All Stories

  1. The structural relationship between TQM, employee satisfaction and hotel performance
  2. 3G post adoption users experience with telecommunications services
  3. Internet banking service quality and its implication on e-customer satisfaction and e-customer loyalty
  4. The effect of market orientation as a mediating variable in the relationship between entrepreneurial orientation and SMEs performance
  5. Online impulse buying of tourism products
  6. International students’ course satisfaction and continuance behavioral intention in higher education setting: an empirical assessment in Malaysia
  7. The Role of Physical Environment, Price Perceptions, and Consumption Emotions in Developing Customer Satisfaction in Chinese Resort Hotels
  8. An Integrated Model of Service Experience, Emotions, Satisfaction, and Price Acceptance: An Empirical Analysis in the Chinese Hospitality Industry
  9. The effectiveness of green product positioning and marketing strategies towards purchase intention in Malaysia
  10. Examining job seekers' perception and behavioural intention toward online recruitment: a PLS path modelling approach
  11. The effect of entrepreneurship orientation and learning orientation on SMEs' performance: an SEM-PLS approach
  12. User satisfaction with mobile websites: the impact of perceived usefulness (PU), perceived ease of use (PEOU) and trust
  13. Online repatronage intention: an empirical study among Malaysian experienced online shoppers
  14. The impact of human resource management practices on performance
  15. The influence of physical environment on emotions, customer satisfaction and behavioural intentions in Chinese resort hotel industry
  16. Hospital service quality and its effects on patient satisfaction and behavioural intention
  17. Service Quality Dimension and Customer Satisfaction: An Empirical Study in the Malaysian Hotel Industry
  18. Islamic banks
  19. Exploring online repurchase behavioural intention of university students in Malaysia
  20. The role of customer satisfaction in enhancing customer loyalty in Malaysian Islamic banks
  21. An examination of the relationship between service quality perception and customer satisfaction
  22. The impact of knowledge management, brand orientation and global marketing strategy on performance