Online impulse buying of tourism products

  • The role of web site personality, utilitarian and hedonic web browsing
  • Sajad Rezaei, Faizan Ali, Muslim Amin, Sreenivasan Jayashree
  • Journal of Hospitality and Tourism Technology, February 2016, Emerald
  • DOI: 10.1108/jhtt-03-2015-0018

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http://dx.doi.org/10.1108/jhtt-03-2015-0018

The following have contributed to this page: Associate Professor Dr. Muslim Amin and Dr Faizan Ali