All Stories

  1. Global consumer culture and national identity as drivers of materialism: an international study of convergence and divergence

    Article • International Marketing Review, December 2021, Emerald

    Dr Michel Laroche

  2. What is this accent? Effects of accent and language in international advertising contexts

    Article • International Journal of Consumer Studies, October 2021, Wiley

    Dr Michel Laroche

  3. Hofstede's individual-level indulgence dimension: Scale development and validation

    Article • Journal of Retailing and Consumer Services, September 2021, Elsevier

    Dr Michel Laroche

  4. Connecting with consumers using ubiquitous technology: A new model to forecast consumer reaction

    Article • Journal of Business Research, December 2020, Elsevier

    Dr Michel Laroche

  5. Applications of business intelligence and analytics in social media marketing

    Article • International Journal of Information Management, October 2019, Elsevier

    Dr Michel Laroche

  6. Impact of acculturation, online participation and involvement on voting intentions

    Article • Government Information Quarterly, July 2019, Elsevier

    Dr Michel Laroche

  7. Erratum to: Shame on You: When Materialism Leads to Purchase Intentions Toward Counterfeit Products

    Article • Journal of Business Ethics, May 2017, Springer Science + Business Media

    Dr Michel Laroche

  8. Shame on You: When Materialism Leads to Purchase Intentions Toward Counterfeit Products

    Article • Journal of Business Ethics, March 2017, Springer Science + Business Media

    Dr Michel Laroche

  9. Testing an extended model of consumer behavior in the context of social media-based brand communities

    Article • Computers in Human Behavior, September 2016, Elsevier

    Dr Michel Laroche

  10. Analyzing electronic word of mouth: A social commerce construct

    Article • International Journal of Information Management, August 2016, Elsevier

    Dr Michel Laroche

  11. Globalization and marketing strategies: Introduction to the Shanghai special issue

    Article • Journal of Business Research, March 2015, Elsevier

    Dr Michel Laroche

  12. The impact of materialism and anti-consumption lifestyles on personal debt and account balances

    Article • Journal of Business Research, March 2015, Elsevier

    Dr Michel Laroche

  13. You are what you speak? Globalization, multilingualism, consumer dispositions and consumption

    Article • Journal of Business Research, March 2015, Elsevier

    Dr Michel Laroche

  14. Shopping online for goods vs. services: where do experiential features help more?

    Article • International Journal of Consumer Studies, February 2015, Wiley

    Dr Michel Laroche

  15. Congruency of humour and cultural values in print ads: Cross-cultural differences among the US, France and China

    Article • International Journal of Advertising, January 2015, WARC Limited

    Dr Michel Laroche

  16. How do Fine-Grained Emotions Affect the Helpfulness Vote of a Product Review? Evidence from User Generated Content Using Latent Semantic Analysis

    Article • January 2015, Springer Science + Business Media

    Dr Michel Laroche

  17. A Multidimensional Perspective on Acculturation and its Relative Impact on Consumption and Lifestyles

    Article • January 2015, Springer Science + Business Media

    Dr Michel Laroche

  18. Cultural and Language Effects on the Perception of Source Honesty and Forcefulness in Advertising: A Comparison of Hong Kong Chinese Bilinguals and Anglo Canadians

    Article • January 2015, Springer Science + Business Media

    Dr Michel Laroche

  19. Invariance in Italian and Greek Multidimensional Ethnic Identity: Some Implications For Food Consumption

    Article • January 2015, Springer Science + Business Media

    Dr Michel Laroche

  20. Satisfied in a Crowded Service Situation? Cross-Cultural Comparison of Reactions to Crowd

    Article • October 2014, Springer Science + Business Media

    Dr Michel Laroche

  21. The Critical Role of Congruency in Prototypical Brand Extensions

    Article • October 2014, Springer Science + Business Media

    Dr Michel Laroche

  22. The Effects of Price Promotions on Consumers’ Price Beliefs

    Article • October 2014, Springer Science + Business Media

    Dr Michel Laroche

  23. The Impact of Information Sources on Service Quality Expectations: a Cross-Cultural Comparison

    Article • October 2014, Springer Science + Business Media

    Dr Michel Laroche

  24. Situational and Individual Variables Affecting Consumer Preference for Interpersonal Information Sources

    Article • October 2014, Springer Science + Business Media

    Dr Michel Laroche

  25. An Item Response Theory Analysis of Rosenberg’s Self Esteem Scale

    Article • October 2014, Springer Science + Business Media

    Dr Michel Laroche

  26. Connecting the dots: how personal need for structure produces false consumer pattern perceptions

    Article • Marketing Letters, October 2014, Springer Science + Business Media

    Dr Michel Laroche

  27. The roles of brand community and community engagement in building brand trust on social media

    Article • Computers in Human Behavior, August 2014, Elsevier

    Dr Michel Laroche

  28. Improving customer website involvement through experiential marketing

    Article • Service Industries Journal, July 2014, Taylor & Francis

    Dr Michel Laroche

  29. How to reduce perceived risk when buying online: The interactions between intangibility, product knowledge, brand familiarity, privacy and security concerns

    Article • Journal of Retailing and Consumer Services, July 2014, Elsevier

    Dr Michel Laroche

  30. How customers respond to the assistive intent of an E-retailer?

    Article • International Journal of Retail & Distribution Management, May 2014, Emerald

    Dr Michel Laroche

  31. Brand communities based in social media: How unique are they? Evidence from two exemplary brand communities

    Article • International Journal of Information Management, April 2014, Elsevier

    Dr Michel Laroche

  32. Cross-linguistic validation of a unidimensional scale for cosmopolitanism

    Article • Journal of Business Research, March 2014, Elsevier

    Mark Cleveland, Dr Michel Laroche

  33. The influence of culture, emotions, intangibility, and atmospheric cues on online behavior

    Article • Journal of Business Research, March 2014, Elsevier

    Dr Michel Laroche

  34. New developments in global consumer behavior and marketing strategy: Introduction to the special issue

    Article • Journal of Business Research, March 2014, Elsevier

    Dr Michel Laroche

  35. Parental style and consumer socialization among adolescents: A cross-cultural investigation

    Article • Journal of Business Research, March 2014, Elsevier

    Dr Michel Laroche

  36. Pro-environmental behaviors for thee but not for me: Green giants, green Gods, and external environmental locus of control

    Article • Journal of Business Research, February 2014, Elsevier

    Mark Cleveland, Dr Michel Laroche

  37. Effects of Multi-Channel Marketing on Consumers' Online Search Behavior

    Article • Journal of Advertising Research, December 2013, WARC Limited

    Dr Michel Laroche

  38. A Model of Online Consumer Behavior

    Article • November 2013, Springer Science + Business Media

    Dr Michel Laroche

  39. Globalization, culture, religion, and values: Comparing consumption patterns of Lebanese Muslims and Christians

    Article • Journal of Business Research, August 2013, Elsevier

    Mark Cleveland, Dr Michel Laroche

  40. Recent advances in globalization, culture and marketing strategy: Introduction to the special issue

    Article • Journal of Business Research, August 2013, Elsevier

    Dr Michel Laroche

  41. Demarketing teen tobacco and alcohol use: Negative peer influence and longitudinal roles of parenting and self-esteem

    Article • Journal of Business Research, April 2013, Elsevier

    Dr Michel Laroche

  42. To be or not to be in social media: How brand loyalty is affected by social media?

    Article • International Journal of Information Management, February 2013, Elsevier

    Dr Michel Laroche

  43. Constitutive marketing: towards understanding brand community formation

    Article • International Journal of Advertising, January 2013, WARC Limited

    Dr Michel Laroche

  44. Shaping e-retailer’s website personality: The importance of experiential marketing

    Article • Journal of Retailing and Consumer Services, January 2013, Elsevier

    Dr Michel Laroche

  45. The role of emotions in online consumer behavior: a comparison of search, experience, and credence services

    Article • Journal of Services Marketing, October 2012, Emerald

    Dr Michel Laroche

  46. The effects of social media based brand communities on brand community markers, value creation practices, brand trust and brand loyalty

    Article • Computers in Human Behavior, September 2012, Elsevier

    Dr Michel Laroche

  47. How service seasons the experience: Measuring hospitality servicescapes

    Article • International Journal of Hospitality Management, June 2012, Elsevier

    Dr Michel Laroche

  48. Relationship between intangibility and perceived risk: moderating effect of privacy, system security and general security concerns

    Article • Journal of Consumer Marketing, April 2012, Emerald

    Dr Michel Laroche

  49. “It's not Easy Being Green”: Exploring Green Creeds, Green Deeds, and Internal Environmental Locus of Control

    Article • Psychology and Marketing, April 2012, Wiley

    Mark Cleveland, Dr Michel Laroche

  50. Frugality: The Lifestyle of the Disciplined Materialistic

    Article • January 2012, American Psychological Association (APA)

    Dr Michel Laroche

  51. Social Media Based Brand Communities Survey

    Article • January 2012, American Psychological Association (APA)

    Dr Michel Laroche

  52. Globalization, culture, and marketing strategy: Introduction to the special issue

    Article • Journal of Business Research, September 2011, Elsevier

    Dr Michel Laroche

  53. Online consumer behavior: Comparing Canadian and Chinese website visitors

    Article • Journal of Business Research, September 2011, Elsevier

    Dr Michel Laroche

  54. Parental responsiveness and adolescent susceptibility to peer influence: A cross-cultural investigation

    Article • Journal of Business Research, September 2011, Elsevier

    Dr Michel Laroche

  55. Ethnic Identity's Relationship to Materialism and Consumer Ethnocentrism: Contrasting Consumers in Developed and Emerging Economies

    Article • Journal of Global Academy of Marketing Science, June 2011, Taylor & Francis

    Mark Cleveland, Dr Michel Laroche

  56. What's So Funny?

    Article • Journal of Advertising Research, June 2011, WARC Limited

    Dr Michel Laroche

  57. Identity, demographics, and consumer behaviors

    Article • International Marketing Review, May 2011, Emerald

    Mark Cleveland, Dr Michel Laroche

  58. Neuromarketing: exploring the brain of the consumer -- Leon Zurawicki

    Article • International Journal of Market Research, January 2011, WARC Limited

    Dr Michel Laroche

  59. Neuromarketing: exploring the brain of the consumer - Leon Zurawicki

    Article • International Journal of Market Research, January 2011, WARC Limited

    Dr Michel Laroche

  60. Neuromarketing: exploring the brain of the consumer -- Leon Zurawicki

    Article • International Journal of Market Research, January 2011, WARC Limited

    Dr Michel Laroche

  61. New developments in modeling Internet consumer behavior: Introduction to the special issue

    Article • Journal of Business Research, September 2010, Elsevier

    Dr Michel Laroche

  62. Advances in internet consumer behavior and marketing strategy: Introduction to the special issue

    Article • Journal of Business Research, September 2010, Elsevier

    Dr Michel Laroche

  63. Investigating the Moderating Impact of Hedonism on Online Consumer Behavior

    Article • Journal of Global Academy of Marketing Science, June 2010, Taylor & Francis

    Dr Michel Laroche

  64. How do involvement and product knowledge affect the relationship between intangibility and perceived risk for brands and product categories?

    Article • Journal of Consumer Marketing, May 2010, Emerald

    Dr Michel Laroche

  65. Impact of culture on marketing strategy: Introduction to the special issue

    Article • Journal of Business Research, October 2009, Elsevier

    Dr Michel Laroche

  66. Cross-cultural advertising communication: Visual imagery, brand familiarity, and brand recall

    Article • Journal of Business Research, October 2009, Elsevier

    Dr Michel Laroche

  67. Is there really an Asian connection? Professional service quality perceptions and customer satisfaction

    Article • Journal of Business Research, October 2009, Elsevier

    Dr Michel Laroche

  68. The Role of Language in Ethnic Identity Measurement: A Multitrait-Multimethod Approach to Construct Validation

    Article • The Journal of Social Psychology, August 2009, Taylor & Francis

    Dr Michel Laroche

  69. The effects of perceived salesperson listening effectiveness in the financial industry

    Article • Journal of Financial Services Marketing, May 2009, Springer Science + Business Media

    Dr Michel Laroche

  70. Acculturation and consumption: Textures of cultural adaptation

    Article • International Journal of Intercultural Relations, May 2009, Elsevier

    Mark Cleveland, Dr Michel Laroche

  71. Cultural Differences in Environmental Knowledge, Attitudes, and Behaviours of Canadian Consumers

    Article • Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l Administration, April 2009, Wiley

    Dr Michel Laroche

  72. Determinants of the Control of International Advertising by Headquarters of Multinational Corporations

    Article • Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l Administration, April 2009, Wiley

    Dr Michel Laroche

  73. Psychometric Properties of an Index Measure of Ethnicity in a Bicultural Environment

    Article • Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l Administration, April 2009, Wiley

    Dr Michel Laroche

  74. Current Advertising Budgeting Practices of Canadian Advertisers and Agencies

    Article • Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l Administration, April 2009, Wiley

    Dr Michel Laroche

  75. A Taxonomy of French and English Canadians Based on Communication Patterns

    Article • Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l Administration, April 2009, Wiley

    Dr Michel Laroche

  76. Similarities in Italian and Greek Multidimensional Ethnic Identity: Some Implications for Food Consumption

    Article • Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l Administration, April 2009, Wiley

    Dr Michel Laroche

  77. The Impact of Price-Quality Evaluations on Brand Categorization: an Examination of the Microcomputer Market

    Article • Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l Administration, April 2009, Wiley

    Dr Michel Laroche

  78. Analyses traditionnelles et FDI des échelles de mesure: application à l‘échelle de l'intensité du raisonnement cognitif

    Article • Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l Administration, April 2009, Wiley

    Dr Michel Laroche

  79. Cosmopolitanism, Consumer Ethnocentrism, and Materialism: An Eight-Country Study of Antecedents and Outcomes

    Article • Journal of International Marketing, March 2009, American Marketing Association (AMA)

    Mark Cleveland, Dr Michel Laroche

  80. A Pan‐European Approach to Customer Satisfaction: An Optimal Strategy?

    Article • Multinational Business Review, November 2008, Emerald

    Dr Michel Laroche

  81. Reaching the boiling point: Consumers' negative affective reactions to firm-attributed service failures

    Article • Journal of Business Research, August 2008, Elsevier

    Dr Michel Laroche

  82. Service quality and satisfaction: an international comparison of professional services perceptions

    Article • Journal of Services Marketing, September 2007, Emerald

    Dr Michel Laroche

  83. Compromise and Attraction Effects under Prevention and Promotion Motivations

    Article • Journal of Consumer Research, August 2007, Oxford University Press (OUP)

    Dr Michel Laroche

  84. How culture matters in children’s purchase influence: a multi-level investigation

    Article • Journal of the Academy of Marketing Science, March 2007, Springer Science + Business Media

    Dr Michel Laroche

  85. Acculturaton to the global consumer culture: Scale development and research paradigm

    Article • Journal of Business Research, March 2007, Elsevier

    Mark Cleveland, Dr Michel Laroche

  86. Cross-cultural differences in crowd assessment

    Article • Journal of Business Research, March 2007, Elsevier

    Dr Michel Laroche

  87. Introduction to the special issue on the impact of culture on marketing strategy

    Article • Journal of Business Research, March 2007, Elsevier

    Dr Michel Laroche

  88. Building and testing models of consumer purchase intention in competitive and multicultural environments

    Article • Journal of Business Research, March 2007, Elsevier

    Dr Michel Laroche

  89. The effects of multiple‐ads and multiple‐brands on consumer attitude and purchase behavior

    Article • Journal of Consumer Marketing, January 2007, Emerald

    Dr Michel Laroche

  90. Interactive Effects of Appeals, Arguments, and Competition Across North American and Chinese Cultures

    Article • Journal of International Marketing, December 2006, American Marketing Association (AMA)

    Dr Michel Laroche

  91. The critical role of congruency in prototypical brand extensions

    Article • Journal of Strategic Marketing, September 2006, Taylor & Francis

    Mark Cleveland, Dr Michel Laroche

  92. Consumer reactions to crowded retail settings: Cross-cultural differences between North America and the Middle East

    Article • Psychology and Marketing, May 2006, Wiley

    Dr Michel Laroche

  93. Modeling the selection of fast-food franchises among Japanese consumers

    Article • Journal of Business Research, August 2005, Elsevier

    Dr Michel Laroche

  94. “I” versus “we”

    Article • International Marketing Review, June 2005, Emerald

    Mark Cleveland, Dr Michel Laroche

  95. Shades of green: linking environmental locus of control and pro‐environmental behaviors

    Article • Journal of Consumer Marketing, June 2005, Emerald

    Mark Cleveland, Dr Michel Laroche

  96. Individualistic orientation and consumer susceptibility to interpersonal influence

    Article • Journal of Services Marketing, May 2005, Emerald

    Dr Michel Laroche

  97. Incorporating service quality into consumer mall shopping decision making: a comparison between English and French Canadian consumers

    Article • Journal of Services Marketing, May 2005, Emerald

    Dr Michel Laroche

  98. Effects of coupons on brand categorization and choice of fast foods in China

    Article • Journal of Business Research, May 2005, Elsevier

    Dr Michel Laroche

  99. Modeling consumer satisfaction and word‐of‐mouth: restaurant patronage in Korea

    Article • Journal of Services Marketing, May 2005, Emerald

    Dr Michel Laroche

  100. The service quality dimensions and patient satisfaction relationships in South Korea: comparisons across gender, age and types of service

    Article • Journal of Services Marketing, May 2005, Emerald

    Dr Michel Laroche

  101. The influence of country image structure on consumer evaluations of foreign products

    Article • International Marketing Review, February 2005, Emerald

    Dr Michel Laroche

  102. Antecedents of consumer relative preference for interpersonal information sources in pre-purchase search

    Article • Journal of Consumer Behaviour, January 2005, Wiley

    Dr Michel Laroche

  103. Internet versus bricks-and-mortar retailers: An investigation into intangibility and its consequences

    Article • Journal of Retailing, January 2005, Elsevier

    Dr Michel Laroche

  104. Service Quality Perceptions and Customer Satisfaction: Evaluating the Role of Culture

    Article • Journal of International Marketing, September 2004, American Marketing Association (AMA)

    Mark Cleveland, Dr Michel Laroche

  105. Introduction to the special section

    Article • Journal of Business Research, August 2004, Elsevier

    Dr Michel Laroche

  106. Cross-cultural invariance of measures of satisfaction and service quality

    Article • Journal of Business Research, August 2004, Elsevier

    Dr Michel Laroche

  107. Exploring How Intangibility Affects Perceived Risk

    Article • Journal of Service Research, May 2004, SAGE Publications

    Dr Michel Laroche

  108. Exploring age-related differences in information acquisition for a gift purchase

    Article • Journal of Economic Psychology, February 2004, Elsevier

    Mark Cleveland, Dr Michel Laroche

  109. The Chinese in Canada: A Study in Ethnic Change With Emphasis on Gender Roles

    Article • The Journal of Social Psychology, February 2004, Taylor & Francis

    Dr Michel Laroche

  110. In-Store Information Search Effort Questionnaire

    Article • January 2004, American Psychological Association (APA)

    Mark Cleveland, Dr Michel Laroche

  111. Measure of Factors Affecting Consumer Information Search Behavior

    Article • January 2004, American Psychological Association (APA)

    Mark Cleveland, Dr Michel Laroche

  112. The Knowledge‐Experience‐Evaluation Relationship: A Structural Equations Modeling Test of Gender Differences

    Article • Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l Administration, September 2003, Wiley

    Mark Cleveland, Dr Michel Laroche

  113. Information search patterns for gift purchases: a cross‐national examination of gender differences

    Article • Journal of Consumer Behaviour, September 2003, Wiley

    Mark Cleveland, Dr Michel Laroche

  114. A model of consumer response to two retail sales promotion techniques

    Article • Journal of Business Research, July 2003, Elsevier

    Dr Michel Laroche

  115. Christmas Gift Search Behaviors

    Article • Journal of International Consumer Marketing, June 2003, Taylor & Francis

    Mark Cleveland, Dr Michel Laroche

  116. Which decision heuristics are used in consideration set formation?

    Article • Journal of Consumer Marketing, June 2003, Emerald

    Dr Michel Laroche

  117. How intangibility affects perceived risk: the moderating role of knowledge and involvement

    Article • Journal of Services Marketing, April 2003, Emerald

    Dr Michel Laroche

  118. Effects of subcultural differences on country and product evaluations

    Article • Journal of Consumer Behaviour, March 2003, Wiley

    Dr Michel Laroche

  119. A model of the antecedents of should and will service expectations

    Article • Journal of Retailing and Consumer Services, November 2002, Elsevier

    Dr Michel Laroche

  120. A Cross-Cultural Comparison of Direct Mail Receptivity

    Article • Journal of International Consumer Marketing, May 2002, Taylor & Francis

    Dr Michel Laroche

  121. A measure of acculturation for Italian Canadians: scale development and construct validation

    Article • International Journal of Intercultural Relations, December 2001, Elsevier

    Dr Michel Laroche

  122. An investigation of coupon-prone consumers

    Article • Journal of Business Research, November 2001, Elsevier

    Dr Michel Laroche

  123. Consumer evaluation of net utility: Effects of competition on consumer brand selection processes

    Article • Japanese Psychological Research, November 2001, Wiley

    Dr Michel Laroche

  124. Targeting consumers who are willing to pay more for environmentally friendly products

    Article • Journal of Consumer Marketing, November 2001, Emerald

    Dr Michel Laroche

  125. Consumers use of price promotions: a model and its potential moderators

    Article • Journal of Retailing and Consumer Services, September 2001, Elsevier

    Dr Michel Laroche

  126. A Model of Advertising Standardization in Multinational Corporations

    Article • Journal of International Business Studies, June 2001, Springer Science + Business Media

    Dr Michel Laroche

  127. Le marketing en évolution

    Article • Gestion, January 2001, CAIRN

    Dr Michel Laroche

  128. Gender differences in information search strategies for a Christmas gift

    Article • Journal of Consumer Marketing, November 2000, Emerald

    Mark Cleveland, Dr Michel Laroche

  129. A Cross-Cultural Study of In-Store Information Search Strategies for a Christmas Gift

    Article • Journal of Business Research, August 2000, Elsevier

    Dr Michel Laroche

  130. Déterminants of In‐store Information Search Stratégies Pertaining to a Christmas Gift Purchase

    Article • Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l Administration, March 2000, Wiley

    Mark Cleveland, Dr Michel Laroche

  131. Strategic Brand Evaluations Among Fast-Food Franchises

    Article • Journal of Business Research, June 1999, Elsevier

    Dr Michel Laroche

  132. Erratum

    Article • British Food Journal, April 1999, Emerald

    Dr Michel Laroche

  133. A typology of consumption based on ethnic origin and media usage

    Article • European Journal of Marketing, October 1998, Emerald

    Dr Michel Laroche

  134. Italian ethnic identity and its relative impact on the consumption of convenience and traditional foods

    Article • Journal of Consumer Marketing, April 1998, Emerald

    Dr Michel Laroche

  135. A Multidimensional Perspective on Acculturation and Its Relative Impact on Consumption of Convenience Foods

    Article • Journal of International Consumer Marketing, February 1998, Taylor & Francis

    Dr Michel Laroche

  136. A Comparative Investigation of Dimensional Structures of Acculturation for Italian Canadians and Greek Canadians

    Article • The Journal of Social Psychology, June 1997, Taylor & Francis

    Dr Michel Laroche

  137. Brand familiarity and confidence as determinants of purchase intention: An empirical test in a multiple brand context

    Article • Journal of Business Research, October 1996, Elsevier

    Dr Michel Laroche

  138. Affect and Memory in Advertising: An Empirical Study of the Compensatory Processes

    Article • The Journal of Social Psychology, August 1995, Taylor & Francis

    Dr Michel Laroche

  139. A test of the effects of competition on consumer brand selection processes

    Article • Journal of Business Research, October 1994, Elsevier

    Dr Michel Laroche

  140. Role of confidence in a multi-brand model of intentions for a high-involvement service

    Article • Journal of Business Research, January 1994, Elsevier

    Dr Michel Laroche

  141. Equivalence of Lifestyle Dimensions Across Four Major Subcultures in Canada

    Article • Journal of International Consumer Marketing, May 1993, Taylor & Francis

    Dr Michel Laroche

  142. Ethnicity as a Factor Influencing Use of Financial Services

    Article • International Journal of Bank Marketing, April 1991, Emerald

    Dr Michel Laroche

  143. Development of an Index of Ethnicity Based on Communication Patterns Among English and French Canadians

    Article • Journal of International Consumer Marketing, April 1990, Taylor & Francis

    Dr Michel Laroche

  144. Incorporating competition into consumer behavior models: The case of the attitude-intention relationship

    Article • Journal of Economic Psychology, November 1989, Elsevier

    Dr Michel Laroche

  145. Development of a non-linear model of attitudes, intentions and competition

    Article • International Journal of Research in Marketing, January 1989, Elsevier

    Dr Michel Laroche

  146. Compensatory Effects of Cognitive Characteristics of the Source, the Message, and the Receiver Upon Attitude Change

    Article • The Journal of Psychology, November 1988, Taylor & Francis

    Dr Michel Laroche

  147. A Cross‐cultural Comparison of Attitudes Towards and Usage of Credit Cards

    Article • International Journal of Bank Marketing, April 1988, Emerald

    Dr Michel Laroche

  148. Commercial Banking in Canada: A Study of the Selection Criteria and Service Expectations of Treasury Officers

    Article • International Journal of Bank Marketing, April 1988, Emerald

    Dr Michel Laroche

  149. An Empirical Study of Major Segmentation Issues in Retail Banking

    Article • International Journal of Bank Marketing, January 1988, Emerald

    Dr Michel Laroche

  150. Economic Considerations for Dispensing Pharmacists

    Article • Journal of Pharmaceutical Marketing & Management, October 1986, The Haworth Press

    Dr Michel Laroche

  151. Consumer Brand Categorisation: Basic Framework and Managerial Implications

    Article • Marketing Intelligence & Planning, April 1986, Emerald

    Dr Michel Laroche

  152. The collection and analysis of economic and consumer behavior data: in memory of Robert Ferber

    Article • Journal of Economic Psychology, March 1986, Elsevier

    Dr Michel Laroche

  153. Services Used and Factors Considered Important in Selecting a Bank: An Investigation across Diverse Demographic Segments

    Article • International Journal of Bank Marketing, January 1986, Emerald

    Dr Michel Laroche

  154. Consumer brand categorization for durables with limited problem solving: An empirical test and proposed extension of the Brisoux-Laroche model

    Article • Journal of Economic Psychology, September 1985, Elsevier

    Dr Michel Laroche

  155. A method for detecting nonlinear effects in cross-sectional survey data

    Article • International Journal of Research in Marketing, January 1985, Elsevier

    Dr Michel Laroche

  156. Consumer Brand Selection and Categorisation Processes: A Study of Bank Choice

    Article • International Journal of Bank Marketing, March 1984, Emerald

    Dr Michel Laroche

  157. Nonlinear Relations in a Complex Model of Buyer Behavior

    Article • Journal of Consumer Research, March 1980, Oxford University Press (OUP)

    Dr Michel Laroche

  158. Book reviews

    Article • Journal of the Academy of Marketing Science, June 1979, Springer Science + Business Media

    Dr Michel Laroche

  159. A model of attitude change in groups following a persuasive communication: An attempt at formalizing research findings

    Article • Systems Research and Behavioral Science, January 1977, Wiley

    Dr Michel Laroche

  160. Internet Consumer Behavior

    Article • IGI Global

    Dr Michel Laroche

  161. Internet Consumer Behavior

    Article • IGI Global

    Dr Michel Laroche

  162. Internet Consumer Behavior

    Article • IGI Global

    Dr Michel Laroche

  163. Internet Consumer Behavior

    Article • IGI Global

    Dr Michel Laroche

  164. Selected issues in modeling consumer brand choice: The extended competitive vulnerability model

    Article • Emerald

    Dr Michel Laroche

  165. Advertising in the World of Social Media-Based Brand Communities

    Article • IGI Global

    Dr Michel Laroche