Mark Cleveland

  • Western University
  • Faculty Member, Business & Management
  • Canada

My co-authors include

Dr Michel Laroche

My Publications

Global vs local brands: how home country bias and price differences impact brand evalua...

  • International Marketing Review
  • April 2014

Cross-linguistic validation of a unidimensional scale for cosmopolitanism

  • Journal of Business Research
  • March 2014

Pro-environmental behaviors for thee but not for me: Green giants, green Gods, and exte...

  • Journal of Business Research
  • February 2014

Globalization, culture, religion, and values: Comparing consumption patterns of Lebanes...

  • Journal of Business Research
  • August 2013

“It's not Easy Being Green”: Exploring Green Creeds, Green Deeds, and Internal Environm...

  • Psychology and Marketing
  • April 2012

Cosmopolitanism, individual-level values and cultural-level values: A cross-cultural study

  • Journal of Business Research
  • September 2011

Ethnic Identity's Relationship to Materialism and Consumer Ethnocentrism: Contrasting C...

  • Journal of Global Academy of Marketing Science
  • June 2011

Identity, demographics, and consumer behaviors

  • International Marketing Review
  • May 2011

Migration and materialism: The roles of ethnic identity, religiosity, and generation

  • October 2009

Acculturation and consumption: Textures of cultural adaptation

  • International Journal of Intercultural Relations
  • May 2009

The Knowledge-Experience-Evaluation Relationship: A Structural Equations Modeling Test ...

  • Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l Admini...
  • April 2009

Déterminants of In-store Information Search Stratégies Pertaining to a Christmas Gift P...

  • Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l Admini...
  • April 2009

Cosmopolitanism, Consumer Ethnocentrism, and Materialism: An Eight-Country Study of Ant...

  • Journal of International Marketing
  • March 2009

Acculturaton to the global consumer culture: Scale development and research paradigm

  • Journal of Business Research
  • March 2007

The critical role of congruency in prototypical brand extensions

  • Journal of Strategic Marketing
  • September 2006

“I” versus “we”

  • International Marketing Review
  • June 2005

Shades of green: linking environmental locus of control and pro‐environmental behaviors

  • Journal of Consumer Marketing
  • June 2005

Service Quality Perceptions and Customer Satisfaction: Evaluating the Role of Culture

  • Journal of International Marketing
  • September 2004

Exploring age-related differences in information acquisition for a gift purchase

  • Journal of Economic Psychology
  • February 2004

In-Store Information Search Effort Questionnaire

  • January 2004

Measure of Factors Affecting Consumer Information Search Behavior

  • January 2004

Information search patterns for gift purchases: a cross-national examination of gender ...

  • Journal of Consumer Behaviour
  • September 2003

Christmas Gift Search Behaviors

  • Journal of International Consumer Marketing
  • June 2003

Gender differences in information search strategies for a Christmas gift

  • Journal of Consumer Marketing
  • November 2000