Mark Cleveland
Western University
Faculty Member, Business & Management
Canada
My co-authors include
Dr Michel Laroche
My Publications
Global vs local brands: how home country bias and price differences impact brand evalua...
International Marketing Review
April 2014
Cross-linguistic validation of a unidimensional scale for cosmopolitanism
Journal of Business Research
March 2014
Pro-environmental behaviors for thee but not for me: Green giants, green Gods, and exte...
Journal of Business Research
February 2014
Globalization, culture, religion, and values: Comparing consumption patterns of Lebanes...
Journal of Business Research
August 2013
“It's not Easy Being Green”: Exploring Green Creeds, Green Deeds, and Internal Environm...
Psychology and Marketing
April 2012
Cosmopolitanism, individual-level values and cultural-level values: A cross-cultural study
Journal of Business Research
September 2011
Ethnic Identity's Relationship to Materialism and Consumer Ethnocentrism: Contrasting C...
Journal of Global Academy of Marketing Science
June 2011
Identity, demographics, and consumer behaviors
International Marketing Review
May 2011
Migration and materialism: The roles of ethnic identity, religiosity, and generation
October 2009
Acculturation and consumption: Textures of cultural adaptation
International Journal of Intercultural Relations
May 2009
The Knowledge-Experience-Evaluation Relationship: A Structural Equations Modeling Test ...
Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l Admini...
April 2009
Déterminants of In-store Information Search Stratégies Pertaining to a Christmas Gift P...
Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l Admini...
April 2009
Cosmopolitanism, Consumer Ethnocentrism, and Materialism: An Eight-Country Study of Ant...
Journal of International Marketing
March 2009
Acculturaton to the global consumer culture: Scale development and research paradigm
Journal of Business Research
March 2007
The critical role of congruency in prototypical brand extensions
Journal of Strategic Marketing
September 2006
“I” versus “we”
International Marketing Review
June 2005
Shades of green: linking environmental locus of control and pro‐environmental behaviors
Journal of Consumer Marketing
June 2005
Service Quality Perceptions and Customer Satisfaction: Evaluating the Role of Culture
Journal of International Marketing
September 2004
Exploring age-related differences in information acquisition for a gift purchase
Journal of Economic Psychology
February 2004
In-Store Information Search Effort Questionnaire
January 2004
Measure of Factors Affecting Consumer Information Search Behavior
January 2004
Information search patterns for gift purchases: a cross-national examination of gender ...
Journal of Consumer Behaviour
September 2003
Christmas Gift Search Behaviors
Journal of International Consumer Marketing
June 2003
Gender differences in information search strategies for a Christmas gift
Journal of Consumer Marketing
November 2000