Publication not explained

This publication has not yet been explained in plain language by the author(s). However, you can still read the publication.

If you are one of the authors, claim this publication so you can create a plain language summary to help more people find, understand and use it.

Featured Image

Read the Original

This page is a summary of: Consumer brand categorization for durables with limited problem solving: An empirical test and proposed extension of the Brisoux-Laroche model, Journal of Economic Psychology, September 1985, Elsevier, DOI: 10.1016/0167-4870(85)90011-x.
You can read the full text:



The following have contributed to this page