Publication not explained
This publication has not yet been explained in plain language by the author(s). However, you can still read the publication.
If you are one of the authors, claim this publication so you can create a plain language summary to help more people find, understand and use it.
Read the Original
This page is a summary of: The effects of multiple‐ads and multiple‐brands on consumer attitude and purchase behavior, Journal of Consumer Marketing, January 2007, Emerald, DOI: 10.1108/07363760710720966.
You can read the full text:
The following have contributed to this page