All Stories

  1. Assessing sustainability in rural tourism: insights from accommodation managers and residents in Navarre

    Article • Journal of Rural Studies, December 2025, Elsevier

    Dr. Maria Elena Aramendia-Muneta

  2. From reviews to reality: tourist perceptions of sustainability in the top 15 global sustainable hotels

    Article • Tourism Recreation Research, May 2025, Taylor & Francis

    Dr. Maria Elena Aramendia-Muneta

  3. Harmony in diversity: unraveling the global impact of K-Pop through social media and fandom dynamics

    Article • Media Asia, April 2025, Taylor & Francis

    Dr. Maria Elena Aramendia-Muneta

  4. Rebranding Barbie

    Article • January 2025, IGI Global

    Dr. Maria Elena Aramendia-Muneta

  5. Contemporary Marketing Solutions

    Article • January 2025, Springer Science + Business Media

    Dr. Maria Elena Aramendia-Muneta

  6. Green Products in the Fashion Industry: Consumer Segmentation to Develop Communication Campaigns

    Article • Fashion Practice, December 2024, Taylor & Francis

    Dr. Maria Elena Aramendia-Muneta

  7. The power of persuasion: exploring the relationship between advertising and nuclear energy in Spain

    Article • Journal of Historical Research in Marketing, December 2024, Emerald

    Dr. Maria Elena Aramendia-Muneta

  8. Perception of Technology Use, Online Safety, and Advertising Among Minors

    Article • December 2024, IGI Global

    Dr. Maria Elena Aramendia-Muneta

  9. Regionalism vs. Bilateralism

    Article • October 2024, IGI Global

    Dr. Maria Elena Aramendia-Muneta

  10. Guest editorial: Introduction to special issue on “history of marketing in Spain”, part II

    Article • Journal of Historical Research in Marketing, August 2024, Emerald

    Dr. Maria Elena Aramendia-Muneta

  11. Exploring Spain's Economic History

    Article • June 2024, IGI Global

    Dr. Maria Elena Aramendia-Muneta

  12. Spanish fishing industry within the common fishery policy

    Article • Marine Policy, May 2024, Elsevier

    Dr. Maria Elena Aramendia-Muneta

  13. Impact of artificial intelligence on customer engagement and advertising engagement: A review and future research agenda

    Article • International Journal of Consumer Studies, February 2024, Wiley

    Dr. Maria Elena Aramendia-Muneta

  14. Guest editorial: Introduction to special issue on “history of marketing in Spain”, part I

    Article • Journal of Historical Research in Marketing, February 2024, Emerald

    Dr. Maria Elena Aramendia-Muneta

  15. The Digital Presence of Law Firms: A Study of Social Media Strategies Employed by Prestigious US Law Firms

    Article • International Journal of Web Based Communities, January 2024, Inderscience Publishers

    Dr. Maria Elena Aramendia-Muneta

  16. Digital Marketing Tools and Market Trends in the Skincare Industry

    Article • December 2023, IGI Global

    Dr. Maria Elena Aramendia-Muneta

  17. Co-designing doctoral programs to enhance postgraduate students' employability: insights from industry stakeholders

    Article • Higher Education Skills and Work-based Learning, October 2023, Emerald

    Dr. Maria Elena Aramendia-Muneta

  18. Consumers’ awareness and attitudes in circular fashion

    Article • Cleaner and Responsible Consumption, October 2023, Elsevier

    Dr. Maria Elena Aramendia-Muneta

  19. Social work, solidarity economy and decent work

    Article • International Social Work, July 2023, SAGE Publications

    Dr. Maria Elena Aramendia-Muneta

  20. Why do guests stay at Airbnb versus hotels? An empirical analysis of necessary and sufficient conditions

    Article • Journal of Innovation & Knowledge, July 2023, Elsevier

    Dr. Maria Elena Aramendia-Muneta

  21. Instagram's Marketing Strategy of the Main Fast Fashion Brands

    Article • June 2023, IGI Global

    Dr. Maria Elena Aramendia-Muneta

  22. The role of human resource management practices on the results of digitalisation. From Industry 4.0 to Industry 5.0

    Article • Journal of Organizational Change Management, June 2023, Emerald

    Dr. Maria Elena Aramendia-Muneta

  23. Poverty, social work, and social intervention: decent work as a strategy to overcome poverty after the Covid-19

    Article • Journal of Social Work Practice, April 2023, Taylor & Francis

    Dr. Maria Elena Aramendia-Muneta

  24. Circular Fashion: Cluster Analysis to Define Advertising Strategies

    Article • Sustainability, October 2022, MDPI AG

    Dr. Maria Elena Aramendia-Muneta

  25. Seizing opportunities in Europe: a roadmap for efficient big data implementation in Spanish SMEs

    Article • Digital Policy Regulation and Governance, October 2022, Emerald

    Dr. Maria Elena Aramendia-Muneta

  26. “The best” and “The least”: Cross-country cluster analysis of Instagram and tourism destinations

    Article • Loisir et Société / Society and Leisure, August 2022, Taylor & Francis

    Dr. Maria Elena Aramendia-Muneta

  27. Social Media Marketing Strategies in the Lingerie Industry

    Article • June 2022, IGI Global

    Dr. Maria Elena Aramendia-Muneta

  28. Perceived Health and Earnings: Evidence from the European Working Conditions Survey 2015

    Article • International Journal of Environmental Research and Public Health, January 2022, MDPI AG

    Dr. Maria Elena Aramendia-Muneta

  29. Key Image Attributes to Elicit Likes and Comments on Instagram

    Article • Journal of Promotion Management, August 2020, Taylor & Francis

    Dr. Maria Elena Aramendia-Muneta

  30. Collectable cards and children in nuclear energy promotion

    Article • Journal of Historical Research in Marketing, March 2020, Emerald

    Dr. Maria Elena Aramendia-Muneta

  31. European Capital of Smart Tourism

    Article • January 2020, IGI Global

    Dr. Maria Elena Aramendia-Muneta

  32. Open Social Innovation

    Article • January 2020, IGI Global

    Dr. Maria Elena Aramendia-Muneta

  33. Gender stereotypes in original digital video advertising

    Article • Journal of Gender Studies, August 2019, Taylor & Francis

    Dr. Maria Elena Aramendia-Muneta, Dr Leonidas Hatzithomas, Cristina Olarte-Pascual

  34. Consumer attitudes towards mobile advertising: an updated vision

    Article • International Journal of Internet Marketing and Advertising, January 2019, Inderscience Publishers

    Dr. Maria Elena Aramendia-Muneta

  35. The smartphoners: consumer segmentation by smartphone usage

    Article • MERCATI & COMPETITIVITÀ, March 2016, Franco Angeli

    Dr. Maria Elena Aramendia-Muneta

  36. ICT impact on competitiveness, innovation and environment

    Article • Telematics and Informatics, May 2012, Elsevier

    Dr. Maria Elena Aramendia-Muneta

  37. e-Bridge to Mobility

    Article • IGI Global

    Dr. Maria Elena Aramendia-Muneta