What is it about?
The article examines the interpretation of the campaign message and the information contained in an album of collectable cards in 1958 in Spain focusing on nuclear energy. Parents leave the teaching role in the hands of companies when they do not clearly understand new technologies, such as nuclear energy. Companies can take advantage of what governments introduce into the market to increase their sales.
Featured Image
Why is it important?
The originality of the paper lies in the examination of collectable cards as a means of researching marketing history and contributes to the study of market segmentation, particularly in the case of children, focussing on nuclear energy.
Perspectives
Newspapers from 1958 were reviewed to assess the impact of a chocolate company advertising campaign targeting children. The paper examines the interpretation of the campaign message and the information contained in an album of collectable cards.
Dr. Maria Elena Aramendia-Muneta
Universidad Publica de Navarra
Read the Original
This page is a summary of: Nuclear energy promotion using collectable cards aimed at children, Journal of Historical Research in Marketing, March 2020, Emerald,
DOI: 10.1108/jhrm-10-2018-0049.
You can read the full text:
Contributors
The following have contributed to this page
