All Stories

  1. The role of cultural identity in acceptance of wine innovations in wine regions

    Article • British Food Journal, May 2022, Emerald

    Cristina Olarte-Pascual

  2. Gender stereotypes in original digital video advertising

    Article • Journal of Gender Studies, August 2019, Taylor & Francis

    Dr. Maria Elena Aramendia-Muneta, Dr Leonidas Hatzithomas, Cristina Olarte-Pascual

  3. Omnichannel Shopper Segmentation in the Fashion Industry

    Article • Journal of Promotion Management, March 2019, Taylor & Francis

    Cristina Olarte-Pascual

  4. Key Factors for In-Store Smartphone Use in an Omnichannel Experience: Millennials vs. Nonmillennials

    Article • Complexity, November 2018, Hindawi Publishing Corporation

    Jorge Pelegrín-Borondo, Cristina Olarte-Pascual