All Stories

  1. The dilemma of luxury brand extensions

    Article • Journal of Global Fashion Marketing, August 2019, Taylor & Francis

    Dr Leonidas Hatzithomas

  2. Gender stereotypes in original digital video advertising

    Article • Journal of Gender Studies, August 2019, Taylor & Francis

    Dr. Maria Elena Aramendia-Muneta, Dr Leonidas Hatzithomas, Cristina Olarte-Pascual

  3. The role of economic conditions on humor generation and attitude towards humorous TV commercials

    Article • Humor - International Journal of Humor Research, January 2016, De Gruyter

    Dr Leonidas Hatzithomas, Yorgos Zotos