All Stories

  1. The College Nurse as a Marketer of Aids Preventative Behaviour in the Canadian Context

    Article • January 2015, Springer Science + Business Media

    Lea Katsanis

  2. A consumer adoption model for personalized medicine: an exploratory study

    Article • International Journal of Pharmaceutical and Healthcare Marketing, October 2014, Emerald

    Lea Katsanis

  3. The dimensions of prescription drug brand personality as identified by consumers

    Article • Journal of Consumer Marketing, October 2013, Emerald

    Lea Katsanis

  4. The effects of risk disclosure and ad involvement on consumers in DTC advertising

    Article • Journal of Consumer Marketing, May 2007, Emerald

    Lea Katsanis

  5. An assessment of professional training for product managers in the pharmaceutical industry

    Article • Journal of Product & Brand Management, August 2006, Emerald

    Lea Katsanis

  6. Managing the risk aspects of the product development process at the Upjohn Company

    Article • Journal of Product & Brand Management, June 2006, Emerald

    Lea Katsanis

  7. The Identification of Factors Linked to the Potential Acceptance of Transgenic Biopharmaceuticals

    Article • Health Marketing Quarterly, December 2003, Taylor & Francis

    Lea Katsanis

  8. A Content Analysis of Pharmaceutical Web Sites

    Article • Journal of Pharmaceutical Marketing & Management, January 2003, Taylor & Francis

    Lea Katsanis

  9. Some effects of changes in brand management systems: issues and implications

    Article • International Marketing Review, December 1999, Emerald

    Lea Katsanis

  10. The performance appraisal process of pharmaceutical product managers in Canada: an empirical study

    Article • Journal of Product & Brand Management, December 1999, Emerald

    Lea Katsanis

  11. A Model of Brand and Country Effects on Quality Dimensions

    Article • Journal of International Consumer Marketing, April 1997, Taylor & Francis

    Lea Katsanis

  12. The Impact of Initial Noncompliance in Canadian Retail Pharmacies: A Descriptive Examination

    Article • Journal of Pharmaceutical Marketing & Management, January 1997, Taylor & Francis

    Lea Katsanis

  13. Direct-to-Consumer Advertising of Prescription Drugs in Canada: Its Potential Effect on Patient-Physician Interaction

    Article • Journal of Pharmaceutical Marketing & Management, January 1997, Taylor & Francis

    Lea Katsanis

  14. Redefining new product development teams: learning to actualize consumer contributions

    Article • Journal of Product & Brand Management, December 1996, Emerald

    Lea Katsanis

  15. How should product managers’ job performance be evaluated in emerging product management systems?

    Article • Journal of Product & Brand Management, December 1996, Emerald

    Lea Katsanis

  16. Pharmaceutical Marketing Research:

    Article • Journal of Pharmaceutical Marketing & Management, March 1996, The Haworth Press

    Lea Katsanis

  17. Understanding brand equity for successful brand extension Dennis A. Pitts and Lea Prevel Katsanis, Journal of Consumer Marketing (1995, Number 4), pp. 51?64 (GPL)

    Article • Journal of Product Innovation Management, March 1996, Wiley

    Lea Katsanis

  18. Pharmaceutical Marketing Research: A Blueprint for the Future

    Article • Journal of Pharmaceutical Marketing & Management, January 1996, Taylor & Francis

    Lea Katsanis

  19. Understanding brand equity for successful brand extension

    Article • Journal of Consumer Marketing, October 1995, Emerald

    Lea Katsanis

  20. Punctuated equilibrium and the evolution of the product manager

    Article • Journal of Product & Brand Management, August 1995, Emerald

    Lea Katsanis

  21. Do Unmentionable Products Still Exist?

    Article • Journal of Product & Brand Management, December 1994, Emerald

    Lea Katsanis

  22. The Ideology of Political Correctness and Its Effect on Brand Strategy

    Article • Journal of Product & Brand Management, June 1994, Emerald

    Lea Katsanis

  23. Identification of Global Consumer Segments:

    Article • Journal of International Consumer Marketing, April 1991, Taylor & Francis

    Lea Katsanis