Identification of Global Consumer Segments:

Salah S. Hassan, Lea Prevel Katsanis
  • Journal of International Consumer Marketing, April 1991, Taylor & Francis
  • DOI: 10.1300/j046v03n02_03

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http://dx.doi.org/10.1300/j046v03n02_03

The following have contributed to this page: Lea Katsanis