A consumer adoption model for personalized medicine: an exploratory study

Anja Hitz, Lea Prevel Katsanis
  • International Journal of Pharmaceutical and Healthcare Marketing, October 2014, Emerald
  • DOI: 10.1108/ijphm-07-2013-0039

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http://dx.doi.org/10.1108/ijphm-07-2013-0039

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