Direct-to-Consumer Advertising of Prescription Drugs in Canada: Its Potential Effect on Patient-Physician Interaction

Lynda M. Maddox, Lea Prevel Katsanis
  • Journal of Pharmaceutical Marketing & Management, January 1997, Taylor & Francis
  • DOI: 10.3109/j058v12n01_01

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http://dx.doi.org/10.3109/j058v12n01_01

The following have contributed to this page: Lea Katsanis