A Model of Brand and Country Effects on Quality Dimensions

M. V. Thakor, Lea Prevel Katsanis
  • Journal of International Consumer Marketing, April 1997, Taylor & Francis
  • DOI: 10.1300/j046v09n03_06

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http://dx.doi.org/10.1300/j046v09n03_06

The following have contributed to this page: Lea Katsanis