All Stories

  1. A systematic review of sports sponsorship for public health and social marketing

    Article • Journal of Social Marketing, January 2018, Emerald

    Dr Krzysztof Kubacki

  2. An empirical examination of the ecological and cognitive active commuting framework

    Article • Health Education, October 2017, Emerald

    Dr Krzysztof Kubacki

  3. Religiousness and digital piracy among young consumers in an emerging market

    Article • Young Consumers Insight and Ideas for Responsible Marketers, April 2017, Emerald

    Dr Krzysztof Kubacki, Fandy Tjiptono

  4. Social marketing interventions aiming to increase physical activity among adults

    Article • Health Education, January 2017, Emerald

    Dr Krzysztof Kubacki

  5. Community-based social marketing: effects on social norms

    Article • Journal of Social Marketing, April 2016, Emerald

    Dr Krzysztof Kubacki

  6. What can social marketing learn from Dirichlet theory patterns in a physical activity context?

    Article • Marketing Intelligence & Planning, February 2016, Emerald

    Dr Krzysztof Kubacki

  7. A theoretical approach to segmenting children’s walking behaviour

    Article • Young Consumers Insight and Ideas for Responsible Marketers, June 2015, Emerald

    Dr Krzysztof Kubacki

  8. A systematic review assessing the extent of social marketing principle use in interventions targeting children (2000-2014)

    Article • Young Consumers Insight and Ideas for Responsible Marketers, June 2015, Emerald

    Dr Krzysztof Kubacki

  9. Using two-step cluster analysis to identify homogeneous physical activity groups

    Article • Marketing Intelligence & Planning, June 2015, Emerald

    Dr Krzysztof Kubacki

  10. The four Es of social marketing: ethicality, expensiveness, exaggeration and effectiveness

    Article • Journal of Social Marketing, January 2015, Emerald

    Dr Krzysztof Kubacki