The four Es of social marketing: ethicality, expensiveness, exaggeration and effectiveness

Bo Pang, Krzysztof Kubacki
  • Journal of Social Marketing, January 2015, Emerald
  • DOI: 10.1108/jsocm-01-2014-0008

The authors haven't finished explaining this publication. If you are the author, sign in to claim or explain your work.

Read Publication

http://dx.doi.org/10.1108/jsocm-01-2014-0008

The following have contributed to this page: Dr Krzysztof Kubacki

In partnership with: