Community-based social marketing: effects on social norms

Lisa Schuster, Krzysztof Kubacki, Sharyn Rundle-Thiele
  • Journal of Social Marketing, April 2016, Emerald
  • DOI: 10.1108/jsocm-06-2015-0036

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http://dx.doi.org/10.1108/jsocm-06-2015-0036

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