What can social marketing learn from Dirichlet theory patterns in a physical activity context?

Naomi Gruneklee, Sharyn Rundle-Thiele, Krzysztof Kubacki
  • Marketing Intelligence & Planning, February 2016, Emerald
  • DOI: 10.1108/mip-12-2014-0233

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http://dx.doi.org/10.1108/mip-12-2014-0233

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