A systematic review assessing the extent of social marketing principle use in interventions targeting children (2000-2014)

Krzysztof Kubacki, Sharyn Rundle-Thiele, Ville Lahtinen, Joy Parkinson
  • Young Consumers Insight and Ideas for Responsible Marketers, June 2015, Emerald
  • DOI: 10.1108/yc-08-2014-00466

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http://dx.doi.org/10.1108/yc-08-2014-00466

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