All Stories

  1. Green social media marketing and responsible travel across generations: How content source, trust, and greenwashing shape environmental responsibility

    Article • Cleaner and Responsible Consumption, August 2026, Elsevier

    Professor Heikki Karjaluoto

  2. Four Gen AI-Enabled Value Logics in Industrial B2B Markets

    Article • June 2026, Faculty of Law, University of Maribor

    Professor Heikki Karjaluoto

  3. The Impact of Generative AI on B2B Marketing Processes: Evidence from Industrial Firms

    Article • June 2026, Faculty of Law, University of Maribor

    Professor Heikki Karjaluoto

  4. The role of agile leadership on the resilience of hotels in crisis times

    Article • Anatolia, January 2026, Taylor & Francis

    Professor Heikki Karjaluoto

  5. Exploring Customer Incivility in the Service Sector: A Systematic Review and Roadmap for Future Research

    Article • International Journal of Consumer Studies, January 2026, Wiley

    Professor Heikki Karjaluoto

  6. Generative AI for Video Translation: Consumer Evaluation in International Markets

    Article • Journal of International Marketing, November 2025, SAGE Publications

    Professor Heikki Karjaluoto

  7. Digital Marketing and Artificial Intelligence

    Article • November 2025, Edward Elgar Publishing

    Professor Heikki Karjaluoto

  8. UNDERSTANDING CUSTOMER BEHAVIOUR, PERCEPTION AND REWARDED ENGAGEMENT: A PATHWAY TO STRENGTHENING LOYALTY IN THE MOBILE AND METAVERSE LOYALTY PROGRAMS

    Article • Global Fashion Management Conference, July 2025, Global Alliance of Marketing and Management Associations

    Professor Heikki Karjaluoto

  9. Overloaded yet addicted? A meta-analysis of the outcomes of social media overload

    Article • Telematics and Informatics, April 2025, Elsevier

    Professor Heikki Karjaluoto

  10. Eco-influencers: a cross-generational investigation on the role of social media influencer marketing on green destination image

    Article • Tourism Recreation Research, February 2025, Taylor & Francis

    Professor Heikki Karjaluoto

  11. Unrequited love? A mixed-methods study of parasocial engagement with social media influencers

    Article • International Journal of Information Management, February 2025, Elsevier

    Professor Heikki Karjaluoto

  12. Social Media's Role in Customer Experience Creation

    Article • January 2025, Taylor & Francis

    Professor Heikki Karjaluoto

  13. Empowering value co-creation: Product and technology development in power asymmetric buyer-supplier relationships from the perspective of a weaker supplier

    Article • Industrial Marketing Management, January 2025, Elsevier

    Professor Heikki Karjaluoto

  14. Growing influencer credibility to drive endorsement effectiveness: a literature review

    Article • International Journal of Internet Marketing and Advertising, January 2025, Inderscience Publishers

    Professor Heikki Karjaluoto

  15. Blockchain, Metaverse, and Digital Payments

    Article • September 2024, Taylor & Francis

    Professor Heikki Karjaluoto

  16. Introduction

    Article • September 2024, Taylor & Francis

    Professor Heikki Karjaluoto

  17. Willingness to pay for freemium services: Addressing the differences between monetization strategies

    Article • International Journal of Information Management, August 2024, Elsevier

    Professor Heikki Karjaluoto

  18. Investigating digital marketing readiness among tourism firms: an emerging economy perspective

    Article • Current Issues in Tourism, May 2024, Taylor & Francis

    Professor Heikki Karjaluoto

  19. The Drivers of Showrooming Behavior: A Meta-Analysis

    Article • May 2024, Faculty of Law, University of Maribor

    Professor Heikki Karjaluoto

  20. Digital content marketing on social media along the B2B customer journey: The effect of timely content delivery on customer engagement

    Article • Industrial Marketing Management, April 2024, Elsevier

    Professor Heikki Karjaluoto, Juha Munnukka

  21. The impact of rewarded social media engagement on customer satisfaction, commitment, loyalty and loyalty programmes in the sports industry

    Article • International Journal of Sport Management and Marketing, January 2024, Inderscience Publishers

    Professor Heikki Karjaluoto

  22. Framework for understanding quantum computing use cases and future research directions

    Article • Futures, December 2023, Elsevier

    Dr. Anastasija Nikiforova, Professor Heikki Karjaluoto

  23. To Share or Not: Drivers and Barriers of Sustainable Peer-to-Peer Food Sharing Platform Adoption

    Article • November 2023, Springer Science + Business Media

    Professor Heikki Karjaluoto

  24. Generation Z and Digital Marketing

    Article • November 2023, Cambridge University Press

    Professor Heikki Karjaluoto

  25. Analysing user well-being in ridehailing services

    Article • Spanish Journal of Marketing - ESIC, November 2023, Emerald

    Professor Heikki Karjaluoto

  26. INVESTIGATING THE IMPACT OF REWARDED CUSTOMER ENGAGEMENT ON LOYALTY PROGRAM MEMBERS, AND WHETHER IT INDUCES THEIR ENGAGEMENT IN BRAND’S METAVERSE

    Article • Global Fashion Management Conference, July 2023, Global Alliance of Marketing and Management Associations

    Professor Heikki Karjaluoto

  27. Digital Marketing Strategy

    Article • July 2023, Edward Elgar Publishing

    Professor Heikki Karjaluoto

  28. Impact of the Retail Service Experience on Cross-Channel Customer Loyalty

    Article • June 2023, Oxford University Press (OUP)

    Professor Heikki Karjaluoto

  29. Understanding the Role of Social Media Content in Brand Loyalty: A Meta-Analysis of User-Generated Content Versus Firm-Generated Content

    Article • Journal of Interactive Marketing, May 2023, SAGE Publications

    Professor Heikki Karjaluoto

  30. Medicine of the future: How and who is going to treat us?

    Article • Futures, February 2023, Elsevier

    Professor Heikki Karjaluoto

  31. Mobile money as a driver of digital financial inclusion

    Article • Technological Forecasting and Social Change, January 2023, Elsevier

    Professor Heikki Karjaluoto

  32. Can TikTok Sound Enhance Tourism SMEs’ Engagement?

    Article • January 2023, Springer Science + Business Media

    Professor Heikki Karjaluoto

  33. Exploring Post-COVID-19 Branding Strategies of African Destinations

    Article • January 2023, Springer Science + Business Media

    Professor Heikki Karjaluoto

  34. The Process of Selecting Influencers for Marketing Purposes in an Organisation

    Article • January 2023, Springer Science + Business Media

    Professor Heikki Karjaluoto

  35. Hybrid Work: Gen Z Expectations and Internal Employer Branding Implications

    Article • November 2022, Taylor & Francis

    Professor Heikki Karjaluoto

  36. Future trends in social media and public relations

    Article • November 2022, Taylor & Francis

    Professor Heikki Karjaluoto

  37. Investigating the impact of rewarded social media engagement, trust, perceived switching cost and loyalty on loyalty programme members in the sports industry

    Article • November 2022, Taylor & Francis

    Professor Heikki Karjaluoto

  38. Leveraging sport sponsorship with digital marketing communication

    Article • November 2022, Taylor & Francis

    Professor Heikki Karjaluoto

  39. Simultaneous support for and opposition to brands

    Article • November 2022, Taylor & Francis

    Professor Heikki Karjaluoto

  40. Becoming TikTok Famous: Strategies for Global Brands to Engage Consumers in an Emerging Market

    Article • Journal of International Marketing, November 2022, SAGE Publications

    Professor Heikki Karjaluoto

  41. Negative eWOM and perceived credibility: a potent mix in consumer relationships

    Article • Retail and Distribution Management, October 2022, Emerald

    Professor Heikki Karjaluoto

  42. Online grocery shopping before and during the COVID-19 pandemic: A meta-analytical review

    Article • Telematics and Informatics, July 2022, Elsevier

    Professor Heikki Karjaluoto

  43. Agile logic for SaaS implementation: Capitalizing on marketing automation software in a start-up

    Article • Journal of Business Research, June 2022, Elsevier

    Professor Heikki Karjaluoto

  44. The Influence of Facebook Discussions on Purchase Intention and Word of Mouth

    Article • January 2022, Springer Science + Business Media

    Juha Munnukka, Professor Heikki Karjaluoto

  45. The Effects of General and Mobile Online Shopping Skilfulness and Multichannel Self-Efficacy on Consumer Showrooming Behaviour

    Article • January 2022, Faculty of Law, University of Maribor

    Professor Heikki Karjaluoto

  46. Video Recruitment: Online Perspectives and Implications for Employer Branding

    Article • January 2022, Springer Science + Business Media

    Professor Heikki Karjaluoto

  47. Who are the Showroomers? Socio-Demographic Factors Behind the Showrooming Behavior on Mobile Devices

    Article • January 2022, Faculty of Law, University of Maribor

    Professor Heikki Karjaluoto

  48. Data obstacles and privacy concerns in artificial intelligence initiatives

    Article • October 2021, Taylor & Francis

    Professor Heikki Karjaluoto

  49. Data-driven marketing processes

    Article • October 2021, Taylor & Francis

    Professor Heikki Karjaluoto

  50. Future look

    Article • October 2021, Taylor & Francis

    Professor Heikki Karjaluoto

  51. The antecedents and outcomes of online consumer brand experience

    Article • October 2021, Taylor & Francis

    Professor Heikki Karjaluoto

  52. The planning and implementation process of Programmatic Advertising campaigns in emerging markets

    Article • October 2021, Taylor & Francis

    Professor Heikki Karjaluoto

  53. Examining the Impact of eWOM-Triggered Customer-to-Customer Interactions on Travelers’ Repurchase and Social Media Engagement

    Article • Journal of Travel Research, October 2021, SAGE Publications

    Professor Heikki Karjaluoto

  54. How a glass-processing SME developed its big data competence

    Article • September 2021, Edward Elgar Publishing

    Professor Heikki Karjaluoto

  55. Setting the future of digital and social media marketing research: Perspectives and research propositions

    Article • International Journal of Information Management, August 2021, Elsevier

    Professor Heikki Karjaluoto

  56. Implications of the COVID-19 pandemic on market orientation in retail banking

    Article • Journal of Financial Services Marketing, May 2021, Springer Science + Business Media

    Professor Heikki Karjaluoto

  57. Consumption values and mobile banking services: understanding the urban–rural dichotomy in a developing economy

    Article • International Journal of Bank Marketing, January 2021, Emerald

    Professor Heikki Karjaluoto

  58. Factors Influencing Tourists’ Intention to Use COVID-19 Contact Tracing App

    Article • January 2021, Springer Science + Business Media

    Professor Heikki Karjaluoto

  59. Is it all about consumer engagement? Explaining continuance intention for utilitarian and hedonic service consumption

    Article • Journal of Retailing and Consumer Services, November 2020, Elsevier

    Professor Heikki Karjaluoto

  60. Personalization and hedonic motivation in creating customer experiences and loyalty in omnichannel retail

    Article • Journal of Retailing and Consumer Services, November 2020, Elsevier

    Professor Heikki Karjaluoto

  61. Digital innovation & enterprise in the sharing economy: An action research agenda

    Article • Digital Business, September 2020, Elsevier

    Professor Heikki Karjaluoto

  62. Adapting and Validating Scale of Customer Engagement in Online Travel Communities

    Article • European Journal of Tourism Research, May 2020, Varna University of Management

    Professor Heikki Karjaluoto

  63. The role of fundamental motivations in willingness-to-pay online

    Article • Journal of Retailing and Consumer Services, January 2020, Elsevier

    Juha Munnukka, Professor Heikki Karjaluoto

  64. Customer Value Framework and Recommendation Intention: The Moderating Role of Customer Characteristics in an Online Travel Community

    Article • December 2019, Springer Science + Business Media

    Professor Heikki Karjaluoto

  65. Understanding technology diffusion in emerging markets

    Article • International Journal of Emerging Markets, December 2019, Emerald

    Professor Heikki Karjaluoto

  66. Mobile Advertising Framework: Format, Location and Context

    Article • November 2019, Taylor & Francis

    Professor Heikki Karjaluoto

  67. The Development of Loyalty Programs in the Retail Sector

    Article • November 2019, Taylor & Francis

    Professor Heikki Karjaluoto

  68. Examining consumers’ usage intention of contactless payment systems

    Article • International Journal of Bank Marketing, November 2019, Emerald

    Professor Heikki Karjaluoto

  69. An empirical assessment of employer branding as a form of sport event sponsorship

    Article • International Journal of Sports Marketing and Sponsorship, November 2019, Emerald

    Professor Heikki Karjaluoto

  70. Chatbot Adoption in Tourism Services: A Conceptual Exploration

    Article • October 2019, Emerald

    Professor Heikki Karjaluoto

  71. How perceived value drives the use of mobile financial services apps

    Article • International Journal of Information Management, August 2019, Elsevier

    Professor Heikki Karjaluoto

  72. Drivers and outcomes of consumer engagement

    Article • International Journal of Bank Marketing, July 2019, Emerald

    Professor Heikki Karjaluoto

  73. About time

    Article • Journal of Systems and Information Technology, May 2019, Emerald

    Professor Heikki Karjaluoto

  74. A Systematic Literature Review and Analysis of Mobile Retailing Adoption

    Article • Journal of Internet Commerce, April 2019, Taylor & Francis

    Professor Heikki Karjaluoto

  75. Omnichannel experience: Towards successful channel integration in retail

    Article • Journal of Customer Behaviour, March 2019, Westburn Publishers

    Professor Heikki Karjaluoto

  76. Antecedents of Market Orientation in The Banking Sector During Its Digital Transformation

    Article • January 2019, Faculty of Law, University of Maribor

    Professor Heikki Karjaluoto

  77. A Cross-Cultural Study of Smartphone Adoption in Uzbekistan and South Korea

    Article • January 2019, IGI Global

    Professor Heikki Karjaluoto

  78. Factors influencing mobile banking continuous use in Sub-Sahara Africa

    Article • December 2018, Taylor & Francis

    Professor Heikki Karjaluoto

  79. How is the use of mobile money services transforming lives in Ghana?

    Article • December 2018, Taylor & Francis

    Professor Heikki Karjaluoto

  80. Marketing and Mobile Financial Services

    Article • December 2018, Taylor & Francis

    Professor Heikki Karjaluoto

  81. Mobile financial services

    Article • December 2018, Taylor & Francis

    Professor Heikki Karjaluoto

  82. Mobile financial services

    Article • December 2018, Taylor & Francis

    Professor Heikki Karjaluoto

  83. Influence of Offline Activities and Customer Value Creation on Online Travel Community Continuance Usage Intention

    Article • December 2018, Springer Science + Business Media

    Professor Heikki Karjaluoto

  84. The role of negative and positive forms of power in supporting CSR alignment and commitment between large firms and SMEs

    Article • Industrial Marketing Management, November 2018, Elsevier

    Professor Heikki Karjaluoto

  85. What drives travelers' adoption of user-generated content? A literature review

    Article • Tourism Management Perspectives, October 2018, Elsevier

    Professor Heikki Karjaluoto

  86. Understanding moderating effects in increasing share-of-wallet and word-of-mouth: A case study of Lidl grocery retailer

    Article • Journal of Retailing and Consumer Services, September 2018, Elsevier

    Professor Heikki Karjaluoto

  87. Salesperson adoption and usage of mobile sales configuration tools

    Article • Journal of Systems and Information Technology, May 2018, Emerald

    Professor Heikki Karjaluoto

  88. How Relevant Are Risk Perceptions, Effort, and Performance Expectancy in Mobile Banking Adoption?

    Article • International Journal of E-Business Research, April 2018, IGI Global

    Professor Heikki Karjaluoto

  89. Social Network Brand Visibility (SNBV): Conceptualization and Empirical Evidence

    Article • January 2018, Springer Science + Business Media

    Professor Heikki Karjaluoto

  90. A Cross-Cultural Study of Smartphone Adoption in Uzbekistan and South Korea

    Article • January 2018, IGI Global

    Professor Heikki Karjaluoto

  91. Insights into Online Reviews of Hotel Service Attributes: A Cross-National Study of Selected Countries in Africa

    Article • December 2017, Springer Science + Business Media

    Professor Heikki Karjaluoto

  92. Digital advertising around paid spaces, E-advertising industry’s revenue engine: A review and research agenda

    Article • Telematics and Informatics, December 2017, Elsevier

    Professor Heikki Karjaluoto

  93. Exploring the nexus between financial sector reforms and the emergence of digital banking culture – Evidences from a developing country

    Article • Research in International Business and Finance, December 2017, Elsevier

    Professor Heikki Karjaluoto

  94. The impact of consumer local engagement on local store patronage and customer satisfaction

    Article • The International Review of Retail Distribution and Consumer Research, October 2017, Taylor & Francis

    Professor Heikki Karjaluoto

  95. Mobile banking services adoption in Pakistan: are there gender differences?

    Article • International Journal of Bank Marketing, October 2017, Emerald

    Professor Heikki Karjaluoto

  96. The impact of service bundles on the mechanism through which functional value and price value affect WOM intent

    Article • Journal of Service Management, August 2017, Emerald

    Dr Chatura Ranaweera, Professor Heikki Karjaluoto

  97. Consumers’ acceptance of information and communications technology in tourism: A review

    Article • Telematics and Informatics, August 2017, Elsevier

    Professor Heikki Karjaluoto

  98. Environmental values and customer-perceived value in industrial supplier relationships

    Article • Journal of Cleaner Production, July 2017, Elsevier

    Professor Heikki Karjaluoto

  99. Examining the performance of brand-extended thematic-content: The divergent impact of avid- and skim-reader groups

    Article • Computers in Human Behavior, July 2017, Elsevier

    Professor Heikki Karjaluoto

  100. The effect of marketing communication on business relationship loyalty

    Article • Marketing Intelligence & Planning, June 2017, Emerald

    Professor Heikki Karjaluoto

  101. Combining Digitization with Healthcare Service Processes: Value Co-creation Opportunities Through Standard Work

    Article • June 2017, Faculty of Law, University of Maribor

    Professor Heikki Karjaluoto

  102. Do Online Travel Communities Matter? A Literature Review

    Article • June 2017, Faculty of Law, University of Maribor

    Professor Heikki Karjaluoto

  103. The effect of sensory brand experience and involvement on brand equity directly and indirectly through consumer brand engagement

    Article • Journal of Product & Brand Management, May 2017, Emerald

    Professor Heikki Karjaluoto

  104. Mobile Banking and Payment System

    Article • International Journal of E-Business Research, April 2017, IGI Global

    Dr Payam Hanafizadeh, Professor Heikki Karjaluoto

  105. Unlocking behaviors of long-term service consumers: the role of action inertia

    Article • Journal of Service Theory and Practice, January 2017, Emerald

    Professor Heikki Karjaluoto

  106. Influence of Social Media on Corporate Heritage Tourism Brand

    Article • January 2017, Springer Science + Business Media

    Professor Heikki Karjaluoto

  107. A cultural comparison study of smartphone adoption in Uzbekistan, South Korea and Turkey

    Article • International Journal of Mobile Communications, January 2017, Inderscience Publishers

    Professor Heikki Karjaluoto

  108. Customer perceived value, satisfaction, and loyalty: the role of willingness to share information

    Article • The International Review of Retail Distribution and Consumer Research, November 2016, Taylor & Francis

    Professor Heikki Karjaluoto

  109. Web personalization: The state of the art and future avenues for research and practice

    Article • Telematics and Informatics, November 2016, Elsevier

    Professor Heikki Karjaluoto

  110. Value co-creation in health care

    Article • October 2016, ACM (Association for Computing Machinery)

    Professor Heikki Karjaluoto

  111. Conceptualizing engagement in the mobile context

    Article • October 2016, ACM (Association for Computing Machinery)

    Professor Heikki Karjaluoto

  112. The effects of mobile banking application user satisfaction and system usage on bank-customer relationships

    Article • October 2016, ACM (Association for Computing Machinery)

    Professor Heikki Karjaluoto

  113. Brand love and positive word of mouth: the moderating effects of experience and price

    Article • Journal of Product & Brand Management, September 2016, Emerald

    Juha Munnukka, Professor Heikki Karjaluoto

  114. On Some Misconceptions Concerning Digital Banking and Alternative Delivery Channels

    Article • International Journal of E-Business Research, July 2016, IGI Global

    Professor Heikki Karjaluoto

  115. How do brand personality, identification, and relationship length drive loyalty in sports?

    Article • Journal of Service Theory and Practice, January 2016, Emerald

    Juha Munnukka, Professor Heikki Karjaluoto

  116. The Relationships Between Customer Brand Engagement in Social Media and Share of Wallet

    Article • January 2016, Springer Science + Business Media

    Juha Munnukka, Professor Heikki Karjaluoto

  117. The Effect of Consumer Local Engagement and Personal Values to Local Store Patronage

    Article • January 2016, Springer Science + Business Media

    Professor Heikki Karjaluoto

  118. A Firm’s Activity in Social Media and Its Relationship with Corporate Reputation and Firm Performance

    Article • January 2016, Springer Science + Business Media

    Professor Heikki Karjaluoto

  119. Consumer Acceptance and Use of Instagram

    Article • January 2016, Institute of Electrical & Electronics Engineers (IEEE)

    Professor Heikki Karjaluoto

  120. Mobile Banking Services Continuous Usage -- Case Study of Finland

    Article • January 2016, Institute of Electrical & Electronics Engineers (IEEE)

    Professor Heikki Karjaluoto

  121. The usage of digital marketing channels in SMEs

    Article • Journal of Small Business and Enterprise Development, November 2015, Emerald

    Professor Heikki Karjaluoto

  122. Are Facebook brand community members truly loyal to the brand?

    Article • Computers in Human Behavior, October 2015, Elsevier

    Juha Munnukka, Professor Heikki Karjaluoto

  123. The use of Web analytics for digital marketing performance measurement

    Article • Industrial Marketing Management, October 2015, Elsevier

    Professor Heikki Karjaluoto

  124. Continuous mobile banking usage and relationship commitment – A multi-country assessment

    Article • Journal of Financial Services Marketing, September 2015, Springer Science + Business Media

    Professor Heikki Karjaluoto

  125. Making the most of information technology & systems usage: A literature review, framework and future research agenda

    Article • Computers in Human Behavior, August 2015, Elsevier

    Professor Heikki Karjaluoto

  126. The role of digital channels in industrial marketing communications

    Article • Journal of Business and Industrial Marketing, July 2015, Emerald

    Professor Heikki Karjaluoto

  127. Industrial branding in the digital age

    Article • Journal of Business and Industrial Marketing, July 2015, Emerald

    Professor Heikki Karjaluoto

  128. Barriers to the use of mobile sales force automation systems: a salesperson’s perspective

    Article • Journal of Systems and Information Technology, May 2015, Emerald

    Professor Heikki Karjaluoto

  129. Customer Environmental Values and Their Contribution to Loyalty in Industrial Markets

    Article • Business Strategy and the Environment, March 2015, Wiley

    Professor Heikki Karjaluoto

  130. Mobile banking adoption: A literature review

    Article • Telematics and Informatics, February 2015, Elsevier

    Professor Heikki Karjaluoto

  131. Consumer adoption of mobile technologies: a literature review

    Article • International Journal of Mobile Communications, January 2015, Inderscience Publishers

    Professor Heikki Karjaluoto

  132. Consumers' perceptions of mobile banking continuous usage in Finland and South Africa

    Article • International Journal of Electronic Finance, January 2015, Inderscience Publishers

    Professor Heikki Karjaluoto

  133. Customer Relationship Management: The Evolving Role of Customer Data

    Article • January 2015, Springer Science + Business Media

    Professor Heikki Karjaluoto

  134. Facilitating Innovations and Value Co-Creation in Industrial B2B Firms by Combining Digital Marketing, Social Media and Crowdsourcing

    Article • January 2015, Springer Science + Business Media

    Professor Heikki Karjaluoto

  135. Web Analytics and Social Media Monitoring in Industrial Marketing: Tools for Improving Marketing Communication Measurement

    Article • January 2015, Springer Science + Business Media

    Professor Heikki Karjaluoto

  136. The Relationship Between Service Quality, Perceived Value, Trust and Loyalty to Mobile Operators and Their Services

    Article • October 2014, Springer Science + Business Media

    Professor Heikki Karjaluoto

  137. The Effect of Customer’s Greenness and Perceived Value on Loyalty in Industrial Relationships. The Role of Communication and Relationship Length

    Article • October 2014, Springer Science + Business Media

    Professor Heikki Karjaluoto

  138. Effects of Service Quality, Trust, and Perceived Value on Customer Loyalty: The Case of Mobile Subscribers

    Article • October 2014, Springer Science + Business Media

    Professor Heikki Karjaluoto

  139. Digital channels in the internal communication of a multinational corporation

    Article • Corporate Communications An International Journal, July 2014, Emerald

    Professor Heikki Karjaluoto

  140. Intention to use mobile customer relationship management systems

    Article • Industrial Management, June 2014, Emerald

    Professor Heikki Karjaluoto

  141. Customer relationship management: the evolving role of customer data

    Article • Marketing Intelligence & Planning, October 2013, Emerald

    Professor Heikki Karjaluoto

  142. Development and validation of the Perceived Investment Value (PIV) scale

    Article • Journal of Economic Psychology, June 2013, Elsevier

    Professor Heikki Karjaluoto

  143. Extending customer relationship management: from empowering firms to empowering customers

    Article • Journal of Systems and Information Technology, April 2013, Emerald

    Professor Heikki Karjaluoto

  144. Social Identity for Teenagers: Understanding Behavioral Intention to Participate in Virtual World Environment

    Article • Journal of theoretical and applied electronic commerce research, January 2013, MDPI AG

    Professor Heikki Karjaluoto

  145. How value and trust influence loyalty in wireless telecommunications industry

    Article • Telecommunications Policy, September 2012, Elsevier

    Professor Heikki Karjaluoto

  146. Marketing communication metrics for social media

    Article • International Journal of Technology Marketing, January 2011, Inderscience Publishers

    Professor Heikki Karjaluoto

  147. Interviews with industry experts

    Article • International Journal of Bank Marketing, July 2010, Emerald

    Professor Heikki Karjaluoto

  148. Guest editorial

    Article • International Journal of Bank Marketing, July 2010, Emerald

    Professor Heikki Karjaluoto

  149. Targeting Young Voters in a Political Campaign: Empirical Insights into an Interactive Digital Marketing Campaign in the 2007 Finnish General Election

    Article • Journal of Nonprofit & Public Sector Marketing, February 2010, Taylor & Francis

    Professor Heikki Karjaluoto

  150. The Role of Electronic Channels in Micro-Sized Brick-and-Mortar Firms

    Article • Journal of Small Business & Entrepreneurship, January 2010, Taylor & Francis

    Professor Heikki Karjaluoto

  151. B2B green marketing and innovation theory for competitive advantage

    Article • Journal of Systems and Information Technology, November 2009, Emerald

    Professor Heikki Karjaluoto

  152. Characteristics of innovation in adopting a renewable residential energy system

    Article • Journal of Systems and Information Technology, November 2009, Emerald

    Professor Heikki Karjaluoto

  153. Green brand extension strategy and online communities

    Article • Journal of Systems and Information Technology, November 2009, Emerald

    Professor Heikki Karjaluoto

  154. Guest editorial

    Article • Journal of Systems and Information Technology, November 2009, Emerald

    Professor Heikki Karjaluoto

  155. Managing greenness in technology marketing

    Article • Journal of Systems and Information Technology, November 2009, Emerald

    Professor Heikki Karjaluoto

  156. Antecedents to permission based mobile marketing: an initial examination

    Article • European Journal of Marketing, April 2009, Emerald

    Prof. Dr. Andreas Kuckertz, Professor Heikki Karjaluoto

  157. Advertisers' perceptions of search engine marketing

    Article • International Journal of Internet Marketing and Advertising, January 2009, Inderscience Publishers

    Professor Heikki Karjaluoto

  158. An adoption model for mobile banking in Ghana

    Article • International Journal of Mobile Communications, January 2009, Inderscience Publishers

    Professor Heikki Karjaluoto

  159. Antecedents of online banking satisfaction and loyalty: empirical evidence from Finland

    Article • International Journal of Electronic Finance, January 2009, Inderscience Publishers

    Professor Heikki Karjaluoto

  160. The Drivers for the Adoption and Use of M-Services

    Article • January 2009, IGI Global

    Professor Heikki Karjaluoto

  161. Sources of Trust and Consumers' Participation in Permission-Based Mobile Marketing

    Article • January 2009, IGI Global

    Professor Heikki Karjaluoto

  162. Exploring the effects of gender, age, income and employment status on consumer response to mobile advertising campaigns

    Article • Journal of Systems and Information Technology, November 2008, Emerald

    Professor Heikki Karjaluoto

  163. Intentionally developed business network for mobile marketing: a case study from Finland

    Article • Journal of Business and Industrial Marketing, August 2008, Emerald

    Professor Heikki Karjaluoto

  164. Exploring Gender Influence on Customer's Intention to Engage Permission-based Mobile Marketing

    Article • Electronic Markets, August 2008, Taylor & Francis

    Professor Heikki Karjaluoto

  165. Launch lessons from a growing global supplier of industrial equipment

    Article • International Journal of Business Excellence, January 2008, Inderscience Publishers

    Professor Heikki Karjaluoto

  166. Mobile customer relationship management: underlying issues and challenges

    Article • Business Process Re-engineering &amp Management Journal, November 2007, Emerald

    Professor Heikki Karjaluoto

  167. Permission‐based mobile marketing and sources of trust in selected European markets

    Article • Journal of Systems and Information Technology, November 2007, Emerald

    Prof. Dr. Andreas Kuckertz, Professor Heikki Karjaluoto

  168. A conceptual model of trust in the online environment

    Article • Online Review, October 2007, Emerald

    Professor Heikki Karjaluoto

  169. Searching for Value in Researching the Adoption and Use of M-services

    Article • International Journal of e-Collaboration, July 2007, IGI Global

    Professor Heikki Karjaluoto

  170. An Empirical Study of the Drivers of Consumer Acceptance of Mobile Advertising

    Article • Journal of Interactive Advertising, March 2007, Taylor & Francis

    Professor Heikki Karjaluoto

  171. Consumers' attitudes towards and intention to participate in mobile marketing

    Article • International Journal of Services Technology and Management, January 2007, Inderscience Publishers

    Professor Heikki Karjaluoto

  172. Mobile Customer Relationship Management: a communication perspective

    Article • International Journal of Electronic Customer Relationship Management, January 2007, Inderscience Publishers

    Professor Heikki Karjaluoto

  173. The measurement of end‐user computing satisfaction of online banking services: empirical evidence from Finland

    Article • International Journal of Bank Marketing, April 2006, Emerald

    Professor Heikki Karjaluoto

  174. Managing Customer Relationships through Mobile Medium — Underlying Issues and Opportunities

    Article • January 2006, Institute of Electrical & Electronics Engineers (IEEE)

    Professor Heikki Karjaluoto

  175. Factors Affecting Consumer Choice of Mobile Phones: Two Studies from Finland

    Article • Journal of Euromarketing, April 2005, IMDA Press

    Professor Heikki Karjaluoto

  176. Factors influencing consumers' willingness to accept mobile advertising: a conceptual model

    Article • International Journal of Mobile Communications, January 2005, Inderscience Publishers

    Professor Heikki Karjaluoto

  177. Consumer acceptance of online banking: an extension of the technology acceptance model

    Article • Internet Research, July 2004, Emerald

    Professor Heikki Karjaluoto

  178. Internet banking adoption among mature customers: early majority or laggards?

    Article • Journal of Services Marketing, September 2003, Emerald

    Professor Heikki Karjaluoto

  179. Individual differences in private banking: empirical evidence from Finland

    Article • January 2003, Institute of Electrical & Electronics Engineers (IEEE)

    Professor Heikki Karjaluoto

  180. Understanding consumer demand for non-deceptive pirated brands

    Article • Marketing Intelligence & Planning, December 2002, Emerald

    Professor Heikki Karjaluoto

  181. Factors underlying attitude formation towards online banking in Finland

    Article • International Journal of Bank Marketing, November 2002, Emerald

    Professor Heikki Karjaluoto

  182. Selection criteria for a mode of bill payment: empirical investigation among Finnish bank customers

    Article • Retail and Distribution Management, June 2002, Emerald

    Professor Heikki Karjaluoto

  183. Customer Channel Preferences in the Finnish Banking Sector

    Article • Journal of Marketing Channels, February 2002, Taylor & Francis

    Professor Heikki Karjaluoto