All Stories

  1. The ‘Good Samaritan’: The effects of corporate conflict engagement on public satisfaction and their behavioral intentions

    Article • Public Relations Review, November 2025, Elsevier

    Juha Munnukka

  2. Eettisyys digitaalisissa asiakaspoluissa: Miten lisätä kuluttajien luottamusta datan käyttöön uutismedian palveluissa?

    Article • February 2025, Jyvaskyla University Library

    Juha Munnukka

  3. Eettisyys digitaalisissa asiakaspoluissa: Miten lisätä kuluttajien luottamusta datan käyttöön uutismedian palveluissa?

    Article • February 2025, Jyvaskyla University Library

    Juha Munnukka

  4. Stakeholder satisfaction with corporate conflict engagement actions: Exploring the effects of goodwill, trust, and value alignment

    Article • Business Horizons, November 2024, Elsevier

    Juha Munnukka

  5. Navigating the Future of Virtual Influencers

    Article • October 2024, Taylor & Francis

    Juha Munnukka

  6. Digital content marketing on social media along the B2B customer journey: The effect of timely content delivery on customer engagement

    Article • Industrial Marketing Management, April 2024, Elsevier

    Professor Heikki Karjaluoto, Juha Munnukka

  7. Online antecedents for young consumers’ impulse buying behavior

    Article • Computers in Human Behavior, April 2024, Elsevier

    Juha Munnukka

  8. Measuring effectiveness of AI-based virtual service assistants by user mental health improvement: A research agenda

    Article • Journal of AI Robotics & Workplace Automation, June 2023, Henry Stewart Publications

    Juha Munnukka

  9. Effects of Parasocial Experiences With Spokespersons on Consumer Behavior

    Article • May 2023, Oxford University Press (OUP)

    Juha Munnukka

  10. Somevaikuttaja kaksoisagenttina : vaikuttajamarkkinoinnin tehokkuus, kuluttajan autonomia ja tulevaisuuden haasteet

    Article • January 2023, University of Helsinki Libraries

    Juha Munnukka

  11. Anthropomorphism and social presence in Human–Virtual service assistant interactions: The role of dialog length and attitudes

    Article • Computers in Human Behavior, October 2022, Elsevier

    Juha Munnukka

  12. Does the digitalization of retailing disrupt consumers’ attachment to retail places?

    Article • Journal of Retailing and Consumer Services, July 2022, Elsevier

    Juha Munnukka

  13. Hope You’re Not Totally Commercial! Toward a Better Understanding of Advertising Recognition's Impact on Influencer Marketing Effectiveness

    Article • Journal of Interactive Marketing, April 2022, SAGE Publications

    Juha Munnukka

  14. How Artificially Intelligent (AI) Leadership Impacts Trust and Recommendation Quality among Consumers: An Abstract

    Article • January 2022, Springer Science + Business Media

    Juha Munnukka

  15. The Influence of Facebook Discussions on Purchase Intention and Word of Mouth

    Article • January 2022, Springer Science + Business Media

    Juha Munnukka, Professor Heikki Karjaluoto

  16. Primed Authenticity: How Priming Impacts Authenticity Perception of Social Media Influencers

    Article • November 2021, Taylor & Francis

    Juha Munnukka

  17. Reliability and Validity of a Further Tested Appreciative Management Scale

    Article • Journal of Nursing Measurement, December 2020, Springer Publishing Company

    Juha Munnukka

  18. Enabling transformative value creation through online weight loss services

    Article • Journal of Services Marketing, June 2020, Emerald

    Juha Munnukka

  19. ‘You really are a great big sister’ – parasocial relationships, credibility, and the moderating role of audience comments in influencer marketing

    Article • Journal of Marketing Management, January 2020, Taylor & Francis

    Juha Munnukka

  20. The role of fundamental motivations in willingness-to-pay online

    Article • Journal of Retailing and Consumer Services, January 2020, Elsevier

    Juha Munnukka, Professor Heikki Karjaluoto

  21. Primed Authenticity: How Priming Impacts Authenticity Perception of Social Media Influencers

    Article • International Journal of Strategic Communication, August 2019, Taylor & Francis

    Vilma Luoma-aho, Juha Munnukka

  22. “Thanks for watching”. The effectiveness of YouTube vlogendorsements

    Article • Computers in Human Behavior, April 2019, Elsevier

    Juha Munnukka

  23. Exploring the Role of Audience Participation and Para-social Interaction on Endorsement Effectiveness in Vlogs: An Abstract

    Article • December 2017, Springer Science + Business Media

    Juha Munnukka

  24. The consequences of perceived risk and objective knowledge for consumers’ investment behavior

    Article • Journal of Financial Services Marketing, November 2017, Springer Science + Business Media

    Juha Munnukka

  25. The Structure and Formation of Customer value in B-to-B Services

    Article • January 2017, Springer Science + Business Media

    Juha Munnukka

  26. Effects of Social Media on Consumers’ Sports Brand Experiences and Loyalty

    Article • January 2017, Springer Science + Business Media

    Juha Munnukka

  27. Brand love and positive word of mouth: the moderating effects of experience and price

    Article • Journal of Product & Brand Management, September 2016, Emerald

    Juha Munnukka, Professor Heikki Karjaluoto

  28. Credibility of a peer endorser and advertising effectiveness

    Article • Journal of Consumer Marketing, May 2016, Emerald

    Juha Munnukka

  29. How do brand personality, identification, and relationship length drive loyalty in sports?

    Article • Journal of Service Theory and Practice, January 2016, Emerald

    Juha Munnukka, Professor Heikki Karjaluoto

  30. The Relationships Between Customer Brand Engagement in Social Media and Share of Wallet

    Article • January 2016, Springer Science + Business Media

    Juha Munnukka, Professor Heikki Karjaluoto

  31. Are Facebook brand community members truly loyal to the brand?

    Article • Computers in Human Behavior, October 2015, Elsevier

    Juha Munnukka, Professor Heikki Karjaluoto

  32. Beliefs affecting additional investment intentions of mutual fund clients

    Article • Journal of Financial Services Marketing, March 2015, Springer Science + Business Media

    Juha Munnukka

  33. The influence of purchase-related risk perceptions on relationship commitment

    Article • Retail and Distribution Management, January 2015, Emerald

    Juha Munnukka

  34. The Sources of Purchase Risks of a New Packaging Technology from a Supply Network Perspective

    Article • January 2015, Springer Science + Business Media

    Juha Munnukka

  35. Perceived risks and risk management of social media in an organizational context

    Article • Electronic Markets, August 2013, Springer Science + Business Media

    Juha Munnukka

  36. Impact of service quality dimensions on the formation of customer value in B to B services

    Article • Marketing Intelligence & Planning, May 2013, Emerald

    Juha Munnukka

  37. The price‐category effect and the formation of customer value of high‐tech products

    Article • Journal of Consumer Marketing, June 2012, Emerald

    Juha Munnukka

  38. The value drivers of high-tech consumer products

    Article • Journal of Marketing Management, April 2011, Taylor & Francis

    Juha Munnukka

  39. The Effect of Information Sources on the Success of the Organizational Buying Process

    Article • Journal of business market management, November 2009, Springer Science + Business Media

    Juha Munnukka

  40. The dynamics and characteristics of buying centre networks

    Article • Marketing Intelligence & Planning, May 2009, Emerald

    Juha Munnukka

  41. Managing risks in organizational purchasing through adaptation of buying centre structure and the buying process

    Article • Journal of Purchasing and Supply Management, December 2008, Elsevier

    Juha Munnukka

  42. Customers' purchase intentions as a reflection of price perception

    Article • Journal of Product & Brand Management, May 2008, Emerald

    Juha Munnukka

  43. Characteristics of early adopters in mobile communications markets

    Article • Marketing Intelligence & Planning, October 2007, Emerald

    Juha Munnukka

  44. Pricing method as a tool for improved price perception

    Article • Journal of Revenue and Pricing Management, October 2006, Springer Science + Business Media

    Juha Munnukka

  45. Dynamics of price sensitivity among mobile service customers

    Article • Journal of Product & Brand Management, January 2005, Emerald

    Juha Munnukka

  46. Technology-based services: a study on the drivers and inhibitors of mobile banking

    Article • International Journal of Management and Decision Making, January 2005, Inderscience Publishers

    Juha Munnukka