All Stories

  1. Anthropomorphism and social presence in Human–Virtual service assistant interactions: The role of dialog length and attitudes

    Article • Computers in Human Behavior, October 2022, Elsevier

    Juha Munnukka

  2. Does the digitalization of retailing disrupt consumers’ attachment to retail places?

    Article • Journal of Retailing and Consumer Services, July 2022, Elsevier

    Juha Munnukka

  3. Hope You’re Not Totally Commercial! Toward a Better Understanding of Advertising Recognition's Impact on Influencer Marketing Effectiveness

    Article • Journal of Interactive Marketing, April 2022, SAGE Publications

    Juha Munnukka

  4. How Artificially Intelligent (AI) Leadership Impacts Trust and Recommendation Quality among Consumers: An Abstract

    Article • January 2022, Springer Science + Business Media

    Juha Munnukka

  5. The Influence of Facebook Discussions on Purchase Intention and Word of Mouth

    Article • January 2022, Springer Science + Business Media

    Juha Munnukka, Professor Heikki Karjaluoto

  6. Primed Authenticity: How Priming Impacts Authenticity Perception of Social Media Influencers

    Article • November 2021, Taylor & Francis

    Juha Munnukka

  7. Reliability and Validity of a Further Tested Appreciative Management Scale

    Article • Journal of Nursing Measurement, December 2020, Springer Publishing Company

    Juha Munnukka

  8. Enabling transformative value creation through online weight loss services

    Article • Journal of Services Marketing, June 2020, Emerald

    Juha Munnukka

  9. ‘You really are a great big sister’ – parasocial relationships, credibility, and the moderating role of audience comments in influencer marketing

    Article • Journal of Marketing Management, January 2020, Taylor & Francis

    Juha Munnukka

  10. The role of fundamental motivations in willingness-to-pay online

    Article • Journal of Retailing and Consumer Services, January 2020, Elsevier

    Juha Munnukka, Professor Heikki Karjaluoto

  11. Primed Authenticity: How Priming Impacts Authenticity Perception of Social Media Influencers

    Article • International Journal of Strategic Communication, August 2019, Taylor & Francis

    Vilma Luoma-aho, Juha Munnukka

  12. “Thanks for watching”. The effectiveness of YouTube vlogendorsements

    Article • Computers in Human Behavior, April 2019, Elsevier

    Juha Munnukka

  13. The consequences of perceived risk and objective knowledge for consumers’ investment behavior

    Article • Journal of Financial Services Marketing, November 2017, Springer Science + Business Media

    Juha Munnukka

  14. The Structure and Formation of Customer value in B-to-B Services

    Article • January 2017, Springer Science + Business Media

    Juha Munnukka

  15. Brand love and positive word of mouth: the moderating effects of experience and price

    Article • Journal of Product & Brand Management, September 2016, Emerald

    Juha Munnukka, Professor Heikki Karjaluoto

  16. Credibility of a peer endorser and advertising effectiveness

    Article • Journal of Consumer Marketing, May 2016, Emerald

    Juha Munnukka

  17. How do brand personality, identification, and relationship length drive loyalty in sports?

    Article • Journal of Service Theory and Practice, January 2016, Emerald

    Juha Munnukka, Professor Heikki Karjaluoto

  18. The Relationships Between Customer Brand Engagement in Social Media and Share of Wallet

    Article • January 2016, Springer Science + Business Media

    Juha Munnukka, Professor Heikki Karjaluoto

  19. Are Facebook brand community members truly loyal to the brand?

    Article • Computers in Human Behavior, October 2015, Elsevier

    Juha Munnukka, Professor Heikki Karjaluoto

  20. Beliefs affecting additional investment intentions of mutual fund clients

    Article • Journal of Financial Services Marketing, March 2015, Springer Science + Business Media

    Juha Munnukka

  21. The influence of purchase-related risk perceptions on relationship commitment

    Article • International Journal of Retail & Distribution Management, January 2015, Emerald

    Juha Munnukka

  22. The Sources of Purchase Risks of a New Packaging Technology from a Supply Network Perspective

    Article • January 2015, Springer Science + Business Media

    Juha Munnukka

  23. Perceived risks and risk management of social media in an organizational context

    Article • Electronic Markets, August 2013, Springer Science + Business Media

    Juha Munnukka

  24. Impact of service quality dimensions on the formation of customer value in B to B services

    Article • Marketing Intelligence & Planning, May 2013, Emerald

    Juha Munnukka

  25. The price‐category effect and the formation of customer value of high‐tech products

    Article • Journal of Consumer Marketing, June 2012, Emerald

    Juha Munnukka

  26. The value drivers of high-tech consumer products

    Article • Journal of Marketing Management, April 2011, Taylor & Francis

    Juha Munnukka

  27. The Effect of Information Sources on the Success of the Organizational Buying Process

    Article • Journal of business market management, November 2009, Springer Science + Business Media

    Juha Munnukka

  28. The dynamics and characteristics of buying centre networks

    Article • Marketing Intelligence & Planning, May 2009, Emerald

    Juha Munnukka

  29. Managing risks in organizational purchasing through adaptation of buying centre structure and the buying process

    Article • Journal of Purchasing and Supply Management, December 2008, Elsevier

    Juha Munnukka

  30. Customers' purchase intentions as a reflection of price perception

    Article • Journal of Product & Brand Management, May 2008, Emerald

    Juha Munnukka

  31. Characteristics of early adopters in mobile communications markets

    Article • Marketing Intelligence & Planning, October 2007, Emerald

    Juha Munnukka

  32. Pricing method as a tool for improved price perception

    Article • Journal of Revenue and Pricing Management, October 2006, Springer Science + Business Media

    Juha Munnukka

  33. Dynamics of price sensitivity among mobile service customers

    Article • Journal of Product & Brand Management, January 2005, Emerald

    Juha Munnukka

  34. Technology-based services: a study on the drivers and inhibitors of mobile banking

    Article • International Journal of Management and Decision Making, January 2005, Inderscience Publishers

    Juha Munnukka