Customer relationship management: the evolving role of customer data

Hannu Saarijärvi, Heikki Karjaluoto, Hannu Kuusela
  • Marketing Intelligence & Planning, October 2013, Emerald
  • DOI: 10.1108/mip-05-2012-0055

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http://dx.doi.org/10.1108/mip-05-2012-0055

The following have contributed to this page: Professor Heikki Karjaluoto