All Stories

  1. Studying Service SME Adoption of Mobile Marketing Technology (MMT) via Technology-Organization-Environment Framework
  2. Factors stimulating value micro-businesses attribute to digital marketing technology (DMT) adoption
  3. Key Success Factors (KSFs) Underlying the Adoption of Social Media Marketing Technology
  4. Demographic determinants of mobile marketing technology adoption by small and medium enterprises (SMEs) in Ekiti State, Nigeria
  5. Service failure handling and resilience amongst airlines in Nigeria
  6. Customer satisfaction with complaint responses under the moderation of involvement
  7. STUDYING ENTERPRISE SYSTEMS’ ACCEPTANCE USING INTEGRATED UNIFIED THEORY OF ACCEPTANCE AND USE OF TECHNOLOGY (UTAUT)
  8. Some antecedent factors that shape actors’ adoption of enterprise systems
  9. Integrated technology-organization-environment (T-O-E) taxonomies for technology adoption
  10. Revisiting technology-organization-environment (T-O-E) theory for enriched applicability
  11. Adoption of emerging ICTs: The role of actors in a social network
  12. An Empirical Study of Some Critical Adoption Factors of ERP Software
  13. A model of adoption determinants of ERP within T-O-E framework
  14. Using T-O-E theoretical framework to study the adoption of ERP solution
  15. Correlates of justice encounter in service recovery and word-of-mouth publicity
  16. Service Recovery and Competitive Positioning: The Moderation Effect of Technical Efficiency
  17. Location Factors as Moderators between Some Critical Demographic Characteristics and ICT Adoption: A Study of SMEs
  18. Critical factors inhibiting Electronic Commerce (EC) adoption in Nigeria
  19. Demographic determinants of electronic commerce (EC) adoption by SMEs
  20. Integrating TAM, TPB and TOE frameworks and expanding their characteristic constructs for e-commerce adoption by SMEs
  21. Location Factors as Moderators between Some Critical Demographic Characteristics and ICT Adoption: A Study of SMEs
  22. Determinant factors of information communication technology (ICT) adoption by government‐owned universities in Nigeria
  23. The Marketing Challenges of Healthcare Entrepreneurship: An Empirical Investigation in Nigeria
  24. Strategic Marketing & CSR
  25. Corporate Social Marketing
  26. Customer Value Creation
  27. Integrating TAM and TOE Frameworks and Expanding their Characteristic Constructs for E-Commerce Adoption by SMEs
  28. Upper echelon theory (UET)
  29. Analysis of Explanatory and Predictive Architectures and the Relevance in Explaining the Adoption of IT in SMEs
  30. Cognitive Consistency in Purchase Behaviour: Theoretical & Empirical Analyses
  31. An Empirical Investigation of Cultural Factors and Consumption Patterns Correlates in the South-South Geopolitical Zone of Nigeria
  32. Democratizing the New Product Development Process: A New Dimension of Value Creation and Marketing Concept
  33. Repositioning the Non-incremental Changes and Business Strategic Windows Correlates
  34. Collaborative Supply Chain in the Digital Age: A Case Study of its Extent of Adoption by Indigenous Organizations in Building Inter-and Intra-firm Alignments