All Stories

  1. Studying Service SME Adoption of Mobile Marketing Technology (MMT) via Technology-Organization-Environment Framework

    Article • International Journal of Information Systems in the Service Sector, January 2022, IGI Global

    Professor Hart O. Awa

  2. Factors stimulating value micro-businesses attribute to digital marketing technology (DMT) adoption

    Article • PLOS One, December 2021, PLOS

    Professor Hart O. Awa

  3. Key Success Factors (KSFs) Underlying the Adoption of Social Media Marketing Technology

    Article • SAGE Open, April 2021, SAGE Publications

    Professor Hart O. Awa

  4. Demographic determinants of mobile marketing technology adoption by small and medium enterprises (SMEs) in Ekiti State, Nigeria

    Article • Humanities and Social Sciences Communications, March 2021, Springer Science + Business Media

    Professor Hart O. Awa

  5. Service failure handling and resilience amongst airlines in Nigeria

    Article • Cogent Business & Management, January 2021, Taylor & Francis

    Professor Hart O. Awa

  6. Customer satisfaction with complaint responses under the moderation of involvement

    Article • Cogent Business & Management, January 2021, Taylor & Francis

    Professor Hart O. Awa

  7. STUDYING ENTERPRISE SYSTEMS’ ACCEPTANCE USING INTEGRATED UNIFIED THEORY OF ACCEPTANCE AND USE OF TECHNOLOGY (UTAUT)

    Article • Journal of Sustainability Science and Management, July 2020, Penerbit UMT, Universiti Malaysia Terengganu

    Professor Hart O. Awa

  8. Some antecedent factors that shape actors’ adoption of enterprise systems

    Article • Enterprise Information Systems, April 2018, Taylor & Francis

    Professor Hart O. Awa

  9. Integrated technology-organization-environment (T-O-E) taxonomies for technology adoption

    Article • Journal of Enterprise Information Management, October 2017, Emerald

    Professor Hart O. Awa

  10. Revisiting technology-organization-environment (T-O-E) theory for enriched applicability

    Article • The Bottom Line Managing Library Finances, May 2017, Emerald

    Professor Hart O. Awa

  11. Adoption of emerging ICTs: The role of actors in a social network

    Article • Cogent Business & Management, December 2016, Taylor & Francis

    Professor Hart O. Awa

  12. An Empirical Study of Some Critical Adoption Factors of ERP Software

    Article • International Journal of Human-Computer Interaction, December 2016, Taylor & Francis

    Professor Hart O. Awa

  13. A model of adoption determinants of ERP within T-O-E framework

    Article • Information Technology and People, November 2016, Emerald

    Professor Hart O. Awa

  14. Using T-O-E theoretical framework to study the adoption of ERP solution

    Article • Cogent Business & Management, July 2016, Taylor & Francis

    Professor Hart O. Awa

  15. Correlates of justice encounter in service recovery and word-of-mouth publicity

    Article • Cogent Business & Management, May 2016, Taylor & Francis

    Professor Hart O. Awa

  16. Service Recovery and Competitive Positioning: The Moderation Effect of Technical Efficiency

    Article • Journal of Business and Policy Research, December 2015, Zant World Press

    Professor Hart O. Awa

  17. Location Factors as Moderators between Some Critical Demographic Characteristics and ICT Adoption: A Study of SMEs

    Article • Sociology and Anthropology, September 2015, Horizon Research Publishing Co., Ltd.

    Professor Hart O. Awa

  18. Critical factors inhibiting Electronic Commerce (EC) adoption in Nigeria

    Article • Journal of Science and Technology Policy Management, July 2015, Emerald

    Professor Hart O. Awa

  19. Demographic determinants of electronic commerce (EC) adoption by SMEs

    Article • Journal of Enterprise Information Management, April 2015, Emerald

    Professor Hart O. Awa

  20. Integrating TAM, TPB and TOE frameworks and expanding their characteristic constructs for e-commerce adoption by SMEs

    Article • Journal of Science and Technology Policy Management, March 2015, Emerald

    Professor Hart O. Awa, Professor Ojiabo Ukoha, Bartholomew Chinwuba Emecheta

  21. Location Factors as Moderators between Some Critical Demographic Characteristics and ICT Adoption: A Study of SMEs

    Article • January 2014, Informing Science Institute

    Professor Hart O. Awa

  22. Determinant factors of information communication technology (ICT) adoption by government‐owned universities in Nigeria

    Article • Journal of Enterprise Information Management, July 2013, Emerald

    Professor Hart O. Awa

  23. The Marketing Challenges of Healthcare Entrepreneurship: An Empirical Investigation in Nigeria

    Article • British Journal of Marketing Studies, June 2013, European Centre for Research Training and Development

    Professor Hart O. Awa

  24. Strategic Marketing & CSR

    Article • January 2013, Springer Science + Business Media

    Professor Hart O. Awa

  25. Corporate Social Marketing

    Article • January 2013, Springer Science + Business Media

    Professor Hart O. Awa

  26. Customer Value Creation

    Article • January 2013, Springer Science + Business Media

    Professor Hart O. Awa

  27. Integrating TAM and TOE Frameworks and Expanding their Characteristic Constructs for E-Commerce Adoption by SMEs

    Article • January 2012, Informing Science Institute

    Professor Hart O. Awa

  28. Upper echelon theory (UET)

    Article • Journal of Systems and Information Technology, May 2011, Emerald

    Professor Hart O. Awa

  29. Analysis of Explanatory and Predictive Architectures and the Relevance in Explaining the Adoption of IT in SMEs

    Article • Interdisciplinary Journal of Information Knowledge and Management, January 2011, Informing Science Institute

    Professor Hart O. Awa

  30. Cognitive Consistency in Purchase Behaviour: Theoretical & Empirical Analyses

    Article • International Journal of Psychological Studies, May 2010, Canadian Center of Science and Education

    Professor Hart O. Awa

  31. An Empirical Investigation of Cultural Factors and Consumption Patterns Correlates in the South-South Geopolitical Zone of Nigeria

    Article • International Journal of Marketing Studies, April 2010, Canadian Center of Science and Education

    Professor Hart O. Awa

  32. Democratizing the New Product Development Process: A New Dimension of Value Creation and Marketing Concept

    Article • International Business Research, March 2010, Canadian Center of Science and Education

    Professor Hart O. Awa

  33. Repositioning the Non-incremental Changes and Business Strategic Windows Correlates

    Article • International Journal of Business and Management, January 2010, Canadian Center of Science and Education

    Professor Hart O. Awa

  34. Collaborative Supply Chain in the Digital Age: A Case Study of its Extent of Adoption by Indigenous Organizations in Building Inter-and Intra-firm Alignments

    Article • Computer and Information Science, January 2010, Canadian Center of Science and Education

    Professor Hart O. Awa