Cognitive Consistency in Purchase Behaviour: Theoretical & Empirical Analyses

Hart O. Awa, Christen A. Nwuche
  • International Journal of Psychological Studies, May 2010, Canadian Center of Science and Education
  • DOI: 10.5539/ijps.v2n1p44

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http://dx.doi.org/10.5539/ijps.v2n1p44

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