Integrated technology-organization-environment (T-O-E) taxonomies for technology adoption
What is it about?
This paper takes the T-O-E framework to the level that encompasses task and individual factors in an attempt to offer improved insight into technology adoption.
Why is it important?
Our finding shows that the relationship between adoption and the factors within the contexts of technology, organization, environment and task were statistically supported though some had negative coefficients. For individual context, social factor had a statistically significant negative coefficient but hedonistic drive was not statistically supported. The different factors within the contexts and the contexts themselves vary in their adoption criticality; therefore, vendors and policy makers are encouraged to place more premiums on organizational and task factors than on technological, environmental and individual factors and to craft informed marketing programs that would appeal to actual and potential adopters and cause them to progress in the loyalty ladder.
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